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Red Tettemer Brings New Meaning To The Word “Mocumentary”
Groundhog Crossing—a feature film written, directed and produced by Philadelphia-based advertising agency Red Tettemer on behalf of the Pennsylvania Tourism Office—is making the rounds at independent film festivals across the country, all in the name of driving state tourism. “We figured we’d never outperform that Chocolate Rain guy on YouTube, so we decided to forgo the typical ‘viral video’ and create a full length …
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Content Just Wants To Be Free (Even When It Belongs to The Gray Lady)
According to The New York Post, New York Times executives - including publisher Arthur Sulzberger Jr. - made the decision to end the paper's subscription-only TimesSelect service. While other online publications were abandoning subscriptions, the Times took the opposite approach in 2005 and began charging for access to well-known writers, including Maureen Dowd, Frank Rich and Thomas L. Friedman. The decision, which …
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Sports Is An Entertainment Product That Content Helps Sell
Entertainment brands are on the forefront of seeing themselves as creators of content. For marketing pros in this sector, it's native territory. Mike Stevens, chief marketing officer for the New York Giants, is such a creature. According to Ad Age, the New York Giants and Fox Television's two New York stations are forming a new content and distribution partnership. The deal calls for the Giants' new entertainment …
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Content Partners Pave Way To Web
Ad Age questions why print media brands have struggled to gain a foothold in the digital realm. The reasons vary, but it appears one print brand has it figured out. Complex magazine, where Complex.com is an important part of the brand footprint, has just formed partnerships with the independent blogs Nice Kicks, Nah Right, Bastardly and SlamXHype. Each deploys classic internet irreverence and subject expertise to …
Hollywood Scratches YouTube Itch
This week, one of Hollywood's top digital agents--United Talent Agency digital head Brent Weinstei--is leaving the shop that represents movie stars such as Vince Vaughn and Johnny Depp to become the CEO of 60Frames Entertainment, a new company dedicated to handling the financing, ad sales and syndication of "professionally produced online content." "We wanted to make it so that artists who are busy with film and TV …
When You Don’t Own The Pipes, Aggregate
Scott Karp explains the importance of aggregators to content producers, particularly to newspapers who, with some notable exceptions, don't quite get it. Publishing 2.0 gets 73% of its traffic from search and referring sites, which include aggregators like Techmeme. Some of my content is also syndicated in full text on Seeking Alpha, Yahoo, and Digital Media Wire (with links back to the site, which yield significant …
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There’s A New Content Sheriff In Town
Donna Bogatin of ZDNet has written two posts about Attributor, the VC backed start-up seeking to help online publishers profit from the widespread repurposing of their orginal content. Attributor’s technology analyzes publishers’ original content published to the Web—text, images, audio, video—with the goal of providing "visibility” as to how it is subsequently re-used by third-parties online. Today, Attributor …
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