According to Adweek, Hill Holliday is stepping up to the advertainment plate by creating a new position for John Dukakis. The former governor's son will be svp, director of branded entertainment for the Boston-based shop. Baba Shetty, evp, chief media officer at Hill, Holliday, said: "These days we're not just buying media—we're often creating media, and branded entertainment is an increasingly important part of the …
Ghost Dog Does The Dew
Forest Whitaker (who we loved in Ghost Dog) is one of the brains behind Dewmocracy, a story-based advergame from Mountain Dew. According to the site, players "are invited to join the movement to create the next Mountain Dew. Your journey will give you the power to select the flavor, color, name, logo, label, and tagline for the next Mountain Dew." Props to the good people at WhittmanHart Interactive who did the game …
Is This An Ad?
[via Hill | Holliday] …
Selling Soap On The Intertubes
According to The New York Times, the intertubes is a time machine that one giant marketer is riding back to the 1940s and '50s. The company that brought soap operas to radio, then television, Procter & Gamble, is trying the same strategy online with “Crescent Heights,” a new show intended to reach young viewers where they watch the most — their PCs and cellphones. The series, which is more sitcom than soap, focuses …
Writing The Book On Processed Meat
You (Dan Armstrong and Dustin Black) work in Minneapolis surrounded by advertising greatness at every turn. Lions are being won, names made, etc. But you, in your infinite wisdom, have pulled the SPAM card. You and your creative partner are tasked with making the Hormel brand attractive to its intended audience. Yes, there is such a thing. So what do you do? You write the book! …
And the Winner Is…Ad-Supported Content
As of midnight last night The New York Times abandoned its TimesSelect subscription model, which put the paper's archives and the work of popular columnists behind a paid gate. The Times said the project had met expectations, drawing 227,000 paying subscribers — out of 787,000 over all — and generating about $10 million a year in revenue. “But our projections for growth on that paid subscriber base were low, compared …
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mono Makes Television
Click image to see segment In a sign that agencies are getting more deeply involved in content creation (not advertising), mono—an advertising agency within the MDC Partners network—was called on to create 26 original segements to open each episode of Sesame Street’s 38th season. Each episode begins with an interview with people and animals of all ages who introduce and define the day's "Word on the Street." To help …
How Harley Rolls
See more from "Inside Sturgis". …
