Adpulp
Advertising News and Know-How
By David Burn
Adweek is showcasing the McKinney-produced Nike film shown above. The video promotes an online competition called GameChangers: Change the Game for Women in Sport. It's a joint effort from Nike and Ashoka, a nonprofit community of social entrepreneurs. It's the second year in a rown the two have teamed up in a global search for sports programs that help create social change. …
Continue Reading about Nike Loves Strong Women, Strong Women Buy Gear →
By David Burn
Phil Knight's Laika is big news in Portland these days. The animation studio's new film Coraline is doing well at the box office and people are also loving the marketing for the film created by Knight's old buddies at Wieden + Kennedy. In an Ad Age interview, Knight says W+K identified some 15 niche demographic "spokes," then set about courting the knitting aficionados, comic-book geeks, collectibles mavens, emo …
By David Burn
Who is Arthur Schlovsky? Is he a potato chip manufacturer? A coal miner? A cowboy with Polish roots? No, Arthur Schlovsky is an Internet agency in Paris with a made-up name designed to support its creative image, according to Nathalie Alfred, a Mediaedge spokeswoman. Mediaedge is the agency's parent company. According to The Wall Street Journal, the biographical film that credits its make-believe founder with …
By David Burn
As a content producer, I wanted to see Bud.TV succeed. Now that the experiment is over, it's time to learn from A-B's mistakes. Mistake #1: Hiding the content behind a gated community. I know it's the law in A-B's case, but on the Web it's still a mistake. Mistake #2: Modeling the content strategy on the old entertainment industry infrastructure. This applies to the modes of production, as well as the nature of the …
Continue Reading about The Web Is Not TV In St. Louis Or Anywhere Else →
By David Burn
My head is spinning because I just encountered two women in content development--my field!--that impress me with their thinking about the practice. Writing on A List Apart, Kristina Halvorson of Brain Traffic says: Who among us is asking the scary, important questions about content, such as "What's the point?" or "Who cares?" Who's talking about the time-intensive, complicated, messy content development process? …
By David Burn
USA Today looks at the MacGruber spots from Pepsi and Saturday Night Live--which ran Saturday night during SNL and again on Sunday during the Super Bowl--offering a bit of clarity for media consumers who might need it. ...all were paid commercials by Pepsi, made in collaboration with producer Lorne Michaels of Saturday Night Live. The segments weren't product placement, but commercials paid for by Pepsi and produced …
By David Burn
Everyone's talking about customer empowerment, but BusinessWeek has another take on things. Trapped inside an article on nervous companies eschewing untested campaigns that try to reach customers via smartphones, social networks, and other new media, is this bit: In these hard times, advertisers wield more power than ever. Packaged goods behemoth Unilever is forcing media companies to throw in experimental marketing …
By David Burn
Steve McKee of McKee Wallwork Cleveland Advertising believes small business has every reason to invest in social media. Here he is in BusinessWeek pointing to reason number one: The biggest reason to use social media is that it's free. You can be a significant player online without laying out any cash, and in this economic environment cash is king more than ever. It does take time, though, and in business time is …
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