Gary Vaynerchuk of Wine Library TV is a mover and shaker. Even his detractors can't deny him that. According to TechCrunch, Vaynerchuk has expanded his growing media empire with Obsessed TV, an online interview show. "There is only so much content I can pump out," Vaynerchuk say. "I need to own as many media properties as possible." Vaynerchuk and host Samantha Ettus are co-producers of the new show. Each owns half …
Digital Freedom Fighters On the Rise
Scott Cleland--who works at the nexus of capital markets, public policy and techcom--has a problem with free. He's not the only one. The dotcom bubble ethos that "information wants to be free" is like a gross mold destroying the incentives to create and distribute valuable content digitally. Let's take a analytical slice across both the content economy and the digital "ecommony" in order to fully grasp the …
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Good Ideas Don’t Die, They Get Cleverly Repurposed
Steve Hall of Adrants is involved in a new project with Blurb, Ammo Marketing and Henry Grey PR. It's called Killed Ideas. The project, in a nutshell, seeks to collect the best "killed ideas" from creative teams in advertising and publish them in a book. "I'll be vetting and selecting the fifty which will appear in the book so I'm kinda excited to be involved," says Hall. Beginning today, frustrated creatives can …
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Bore Me Once
Science fiction writer David Niall Wilson offers "ten thoughts about the internet," all of which are spot on. Here's his sixth point: Entertainment, laughter, things that make people return happily to your section of the universe - these are the best tools at your disposal. Lolcats has a very simple site with a million unpaid comedians drawing their traffic. It works. Corporate sites are like the old rabbit fur …
Nike Loves Strong Women, Strong Women Buy Gear
Adweek is showcasing the McKinney-produced Nike film shown above. The video promotes an online competition called GameChangers: Change the Game for Women in Sport. It's a joint effort from Nike and Ashoka, a nonprofit community of social entrepreneurs. It's the second year in a rown the two have teamed up in a global search for sports programs that help create social change. …
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Oregon’s Culture Shapers Win Again
Phil Knight's Laika is big news in Portland these days. The animation studio's new film Coraline is doing well at the box office and people are also loving the marketing for the film created by Knight's old buddies at Wieden + Kennedy. In an Ad Age interview, Knight says W+K identified some 15 niche demographic "spokes," then set about courting the knitting aficionados, comic-book geeks, collectibles mavens, emo …
Not Schlotzsky, Schlovsky
Who is Arthur Schlovsky? Is he a potato chip manufacturer? A coal miner? A cowboy with Polish roots? No, Arthur Schlovsky is an Internet agency in Paris with a made-up name designed to support its creative image, according to Nathalie Alfred, a Mediaedge spokeswoman. Mediaedge is the agency's parent company. According to The Wall Street Journal, the biographical film that credits its make-believe founder with …
The Web Is Not TV In St. Louis Or Anywhere Else
As a content producer, I wanted to see Bud.TV succeed. Now that the experiment is over, it's time to learn from A-B's mistakes. Mistake #1: Hiding the content behind a gated community. I know it's the law in A-B's case, but on the Web it's still a mistake. Mistake #2: Modeling the content strategy on the old entertainment industry infrastructure. This applies to the modes of production, as well as the nature of the …
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