Michael Bissell, President of Conquent in Portland, likes to disagree with his clients. When it comes to things like having a presence on Facebook or an iPhone App, Bissell says, "Don't just do things because you're 'supposed to' -- do them because you have a reason to do them." Bissell's clients also want their site to appear on the first page of Google's results, when people search. Here's what he says about …
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