One out of every 32 people living in the artsy beachfront community of Venice, CA is homeless. Wong Doody aims to do something about it. To raise awareness about the problem and the dire living situations that the homeless face, the Seattle- and LA-based agency is targeting existing Venice residents with a guerilla campaign from Venice Community Housing Corp. Wong Doody posted tear-off flyers along the crowded …
A Disturbing Image Provokes Action
image courtesy of That Other Blog Isabelle Caro, a 27-year old French woman who weighs just 68 lbs has suffered from anorexia since she was 13. She's also the star of a highly charged new ad campaign from Nolita, an Italian fashion label. Double-page spreads of the ads, which brutally expose her and her disease, debuted Monday in major Italian newspapers along with prominent downtown billboards in cities such as …
Someone Has To Provide Energy. It Might As Well Be Chevron.
Ad Age shows that even the most heinous of industries can--with the help of clever ad men and women--turn perception on its head. It's an ambitous road, turning something as dirty as oil into a cause that benefits humanity. But that's what Chevron intends to do. Roughly 10% of Americans "hate us and our industry and there's nothing we can do to change their minds," said Helen Clark, Chevron Corp.'s manager of …
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Carbon Footprint Calculations Impact Buying Decisions
According to International Herald Tribune, Timberland is introducing "carbon labels" to help its customers assess the environmental quality of its products. "With all the media attention around environmental issues, people are noticing that their lives are affected by environmental ills and they really have the purchasing power to make a difference," said Betsy Blaisdell, manager of environmental stewardship for …
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Greenpeace Performance Ad
Spencer Tunick is an American photographer known for staging mass nude photo shoots across the globe. This one, shot at Aletsch Glacier in the Swiss Alps, is intended to be both a piece of art and a political statement aimed at raising global warming awareness. Greenpeace, who helped organize and publicize the event, said the purpose of the photographs is to "establish a symbolic relationship between the …
Plug In To Higher Car Consciousness
[via Google.org – the philanthropic arm of Google] …
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Kanye’s Got ED’s Back
I thought ED in '08 was short for Edwards, but no. It's short for Education. Marc Lampkin, executive director of ED in '08 said, "Together, we are urging the presidential candidates to put forward a plan to improve America's schools because in every community in America, too many children are leaving school without the skills to be ready to succeed in college, career and life." Every year 1.2 million American …
Turn Your Kids On To Jazz And Poetry
When you're writing to parents and asking them to involve their kids in the arts, the copy should sing. Thankfully, it does in this second phase of print ads from AmericansfortheArts.org and ArtsUSA.org. Click image to read larger version Other artists and thinkers in the series include Celia Cruz, Walt Whitman, Virgina Woolf and Homer. …
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