According to Los Angeles Times, Yahoo edged out rival Google in a University of Michigan customer satisfaction survey released today. Yahoo's ascent reflects consumers' impression, whether deserved or not, that Yahoo has done a better job of innovating to keep up with the times, said Larry Freed, president of ForeSee Results, which wrote an analysis of the data as a sponsor of the University of Michigan's American …
Victoria’s Secret To Support Jocks
The Wall Street Journal looks at Columbus, Ohio's favorite lingerie maker. Sharen Jester Turney, president and chief executive of the chain, told the paper that new yoga pants, sports bras and other athletic clothes could soon become a major portion of the retailer's business. …
As Pro Branding As It Gets (Perfect for Brandweek, Where This Ad Ran)
New Media 4 New Consumers
Looking for a client who understands the social media sphere of influence? Universal Studios has (at least) one such creature. photo courtesy of Flickr user, FPRA Cynthia Gordon, VP of Corporate Communications and TV Program Development at Universal Studios, speaking at the Florida Public Relations Association annual conference, described how Universal tapped bloggers, appropriate web sites and YouTube to market …
Red Crosshairs
The Red Cross found itself in the middle of a branding tussle inside a Manhattan courtroom yesterday. According to The New York Times, Johnson & Johnson and the American Red Cross have shared the red cross symbol amicably for more than 100 years — Johnson & Johnson on its commercial products and the American Red Cross as a symbol of its relief efforts on foreign battlefields and in disasters like floods and …
Manage Early, Manage Often
See more McJobs advertising from TBWA/Paris. …
What Would Jason Strider Do? (WWJSD?)
An article in today's "Sunday Styles" calls into question the validity of marriages performed by clergy with no sustained following. That is, the men and women who receive their credentials from The Universal Life Church in Modesto, California. The organization ordains 10,000 people a month, twice as many as in 2000, according to Andre Hensley, the church’s president. Eighty percent join the fold solely to perform …
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Enough Ketchup To Feed An Army
According to CNN, citizens in Collinsville, IL have partnered with the H.J. Heinz Co. to fill an 8-foot-tall, 4-foot-wide plastic pouch with 1,500 pounds of the condiment for a school fundraiser. "That's a lot of ketchup," said Tracey Parsons, a Heinz spokeswoman. The company donated 4,000 glass bottles of the condiment for people to buy for $1 and pour into the packet. Proceeds will go to the Collinsville Christian …
