The New York Times: After a decade-long hiatus from national advertising, the Jolly Green Giant, an 80-year-old character, returns in a campaign beginning today in print ads and broadcast commercials from General Mills. Saatchi & Saatchi in New York, a division of the Publicis Groupe, created the campaign, which carries the tagline "For the Love of Vegetables" and will encourage consumers to eat vegetables not …
B To The P
I must admit I have a weakness for BP's Beyond Petroleum campaign. It's great advertising. Which makes the following criticism all the more interesting. Energy Bulletin: Time magazine became the most recent mainstream publication to finally give detailed coverage to Peak Oil. Its Oct. 31 twelve-page spread on "The Future of Energy" follows major articles in USA Today, New York Times, Wall Street Journal, San …
Toy Maker Or Military Contractor?
Cockeyed.com is showcasing an innovative (and very serious) use for Silly String. American forces in Iraq and Afghanistan are using the cans of amusement to detect trip wires. The brightly-colored string gets draped over even the finest tripwire, making it easy to spot. First introduced in 1969 by Julius Samann, Silly String is non-toxic, non-flammable, and free of CFCs. Ergo, this low tech safety device is also …
Vanilla And Coke To Separate
USA Today: Coca-Cola said Friday it would phase out its Vanilla Coke, Vanilla Diet Coke and Diet Coke With Lemon beverages in the United States by end of this year. The announcement came a day after the world's largest soft drink maker said it would phase out Vanilla Coke and Vanilla Diet Coke in the United Kingdom early next year. The company said sales have declined. Coca-Cola added that it plans to introduce Diet …
Actually, Winning Is Everything
Lewis Lazare contemplates the tagline's place in motivational psychology. For Two by Four/Chicago, the timing couldn't have been more perfect. The local shop was named ad agency of record for the Chicago White Sox a year ago, just in time to put in place an ad campaign for a season that would prove an unexpectedly historic one for the South Side baseball team. For last season, Two by Four created the ad campaign …
It’s Fun To Fend For Yourself
Holy crap. I've hit The Print Motherload. Gerber asks that you "Fend For Yourself," in their wonderfully rendered print ads and online. America, when did we become so soft? When did we decide campgrounds needed laundromats? When the car stalled,whose bright idea was it to reach for a cell phone instead of a tool? There was a time when the words "quick" and "fix" were never found together in the same sentence. When …
Ford Hawks Mobile Office Concept
USA Today: Ford Motor says it will soon offer wireless mobile offices in its F-series pickups, an option aimed at building contractors and others who do business on the road. Pricing isn't finalized, but it would cost around $3,000 for a wireless-equipped computer, printer and global positioning system, Ford spokesman Alan Hall said. Add-ons like a digital camera and credit card scanner also would be available. Ford …
Wal-Mart Secret Agents Cause Melee In Manhattan
The New York Times: Wal-Mart Stores came to Manhattan last night for a peak at a movie about itself. But before it got the chance, a Wal-Mart consultant was told to leave the theater after the director accused him of trying to secretly record the film. Minutes into the premier of the film, "Wal-Mart: The High Cost of Low Price," the director, Robert Greenwald, said he spotted the consultant pointing his open …
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