Tech journalist, Sarah Lacy, on why she doesn't run ads on her blog: Until I could find an advertising vehicle that valued my audience as much as I do, blogging would just be a loss leader for me—a hub for everything else I was doing and a way to solidify myself as a thought leader. After all, isn't a decade of industry experience and contacts worth more than pennies a click? BusinessWeek, Yahoo, or any organization …
The Crisis Of Advertising
Bob Hoffman, CEO of Hoffman/Lewis and otherwise known as The Ad Contrarian, is taking a deeper look at the factors hampering the ad industry in a series of posts titled The Crisis of Advertising: Advertising pundits are right about one thing. The ad industry is a fucking disaster. They are wrong, however, about what is causing the problems. The crisis is not being caused by the internet. The internet should be a boon …
9 Things Mark Twain Taught Me About Advertising
Great post over at AdLand today, submitted by someone named TopMadMan. Here's a sample: "Many a small thing has been made large by the right kind of advertising." Advertising is life made to look larger than life, through images and words that promise a wish fulfilled, a dream come true, a problem solved. Even Viagra follows Mark Twain's keen observation about advertising. The worst kind of advertising exaggerates to …
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Blog Me In St. Louis
Just discovered AdSaint: The St. Louis Ad, Marketing and PR blog. It's published by Walt Jaschek, the Owner & CD of Walt Now Advertising and Branding. A good resource for anyone interested in the ad scene out in the Gateway City. …
George Parker Spanked by Contrarian
From the looks of things, Bob Hoffman found his inner contrarian a long time ago. In the most recent post on his blog, Ad Contrarian, he spells out what it takes to write copy that will court an online audience. The F Word: It’s Fucking Awesome! On the internet, content is king. And dirty words is queen. If you are writing a blog, you must be hard-boiled and never show weakness. You must not let on that you are from …
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Thou Shalt Not Navel Gaze
The Denver Egotist points to Big Contrarian by Jack Shedd, so I thought I'd drop by and see what's happening. Right off the top, Shedd says: Talking about your blog is the social equivalent of talking about your dog. It’s a dull conversation for everyone but you. Yet, an entire industry exists built around nothing more than bloggers, talking about blogging to other bloggers via their blogs. It’s a trade show for …
Mac Rumors More Lucrative Than Practicing Medicine
The New York Times wrote a pithy headline, "My Son the Blogger," for their piece on Arnold Kim, publisher of MacRumors. The headline fits, since Kim has decided to stop practice medicine in order to pursue his blog full time. When he told his father, also a doctor, about the decision, Dr. Kim was pleased that “he was very supportive of it, which was sort of surprising to me.” Dr. Kim was bringing home a six-figure …
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This Is An Ad
"Everything has become advertising. And everyone an advertiser." -from the sidebar of This is an ad It can be difficult to determine what's an ad and what's not in today's media environment. Thankfully, This is an ad helps bring some clarity to the mess we're in. …
