“Dr. Pepper is changing lives” is not the kind of promotional come on we’re used to hearing from a large packaged goods brand. Which makes this “marketing as a service” campaign from the beverage brand sort of interesting. But does it sell more soda? You be the judge… Here’s a new entry in the brand’s […]
This month’s Fast Company poses an interesting question: Can we rebrand girls? As in, the idea that baby girls are as desirable, if not more so, than baby boys? In India and China, the preference for sons is seen as pragmatic and economically sound, a choice often exercised by educated, upwardly mobile parents, making this […]
One of the great things about moving to Seattle is that it has pushed me to meet new people and see what’s really going on in the advertising and marketing world here. So it was a great privilege for me to have a drink with Alison Byrne Fields, who recently left DDB Issues & Advocacy […]
Next Tuesday is Pay a Blogger Day, a paid content initiative from Flattr, the Swedish company who makes it easy to support blogs and other things you care about. Here’s more on how Flattr works… Last week I was reading a comment on Maria Popova’s Brain Pickings about the desire to fund her site properly. […]
According to Ad Age, Ford is investing in lifestyle content to help drive interest in its $39,995-plus electric Focus hatchback, which is about to roll out in 19 selected markets nationwide. Citing research indicating that nearly half of potential American car buyers don’t know the difference among a hybrid, a plug-in car or a battery-operated […]
Fall means football. And football means greasy, fatty, barbecue-y, dip-slathered, cheesy treats that taste good, but are bad for your heart. Sterling-Rice Group and their client The Almond Board of California offer an alternative. The “Heart” in this new campaign is played by LA comedian and improv actor, Jeff Galante.
Starbucks CEO Howard Schultz wants action. “We can’t wait for Washington. Business leaders have to step up and do our part,” he said. Ergo, profits from Starbucks stores in the Harlem section of Manhattan and the Crenshaw neighborhood of Los Angeles will now flow into community organizations that work to improve education and job training […]
Childhood lead poisoning is considered the most preventable environmental diseases among young children, yet sadly an estimated 1 million children are exposed to this dangerous household toxin. The most common pathway for lead poisoning is caused by deteriorating lead-based paint (on older windows, doors and trim, or walls) or through improper renovation, repair and painting […]