Can Hollywood Save Hockey?

Promo Magazine: Departing from standard practice, the National Hockey League has hired an entertainment marketing agency to help restore the brand’s image and build a stronger emotional fan-player connection following a 301-day lockout during the 2004-05 season. Conductor, a Los Angeles, CA-based agency, will serve as the NHL’s lead marketing communications and integration agency to […]

Browser Woes

Random Culture points out that MTV has love for Microsoft’s Internet Explorer. Much to my surprise, when I tried to visit the MTV Overdrive section of the site, I received an error that said, “PC users with Netscape, Mozilla or Firefox: you need to run Internet Explorer to use MTV Overdrive.” The biggest problem I […]

Greed Kills

New York Times: Two and a half years after the music business lined up behind the chief executive of Apple, Steven P. Jobs, and hailed him and his iTunes music service for breathing life into music sales, the industry’s allegiance to Mr. Jobs has eroded sharply. Mr. Jobs is now girding for a showdown with […]

For Vanity’s Sake

The Guardian: Fancy having your name on a gravestone in Neil Gaiman’s next novel? Or meeting your end at the hands of a zombie in Stephen King’s latest? Or being immortalised as one of Sunny Baudelaire’s “utterances”? Here’s your chance. As part of a charity venture, 16 authors, from John Grisham to Dave Eggers, are […]

Maximizing The Brand

According to Money, Maxim magazine is getting in to tthe night club business. With a radio station on satellite radio carrier Sirius and a number of consumer products such as bedding on the market, creating a nightclub with the Maxim brand was a natural progression, Stephen Colvin, the chief executive of Dennis Publishing, Maxim’s publisher, […]

One Man Gathers What Another Man Spills

Yesterday, on the 10th anniversary of Garcia’s passing, Seth asked, “What Would Jerry Do?” More than Campbell’s Soup or American Airlines or CAA or Cisco or McKinsey, the Grateful Dead is the template for how organizations are going to grow and succeed moving forward. No, not every element of who they were and what they […]

Oh Martha

According to the New York Times, Martha Stewart will spend three extra weeks under house arrest after reports that she violated terms of her home confinement by going to a yoga class and motoring around her estate in an off-road vehicle.

Jumping The Whale

Firefox impresario and Stanford student, Blake Ross, was pleased to see this screen grab from one of TV’s most popular game shows.