Brits Complain About Lack Of Content

Digital Spy: Ofcom has upheld 23 complaints over the frequency of ad breaks during Channel 4’s Lost.
Viewers had complained that the breaks were too close together and lasted too long, and that the programme often began early and finished late.
Channel 4 said that “in order to compete commercially with other terrestrial channels it was necessary to maximise the number of breaks in popular programmes, and also to take the maximum allowed amount of advertising”.
The first part of the programme consisted of a reprise of key events from the last episode and credits often lasting up to 5 minutes before the programme proper began, reducing the amount of new editorial material for each episode to only around 36 minutes.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.