Adpulp
Advertising News and Know-How
I once worked on a chain of auto repair shops. When our client came in for a strategy session, he seemed confused about the idea of targeting his message. “Well, I think we can narrow down our audience to men and women 18-49," he confidently stated. Our strategist shot back, “Who own cars, right?” Needless to say, we weren't going to reach any strategic breakthroughs. So why do age groups -- and generations -- …
Continue Reading about Generalizing About Generations Is Generally A Bad Idea →
When you're a creative in adveritising, you clearly have to believe that you alone have something unique to offer an agency or a client. We're all trying to stand out. It's an adaptation of something we've been preaching to businesses for years. Can anyone stand out in a marketing world where everyone's desire is to stand out? It started with thinking that’s typical of Marketing 101: Everyone in advertising …
Continue Reading about You, Your Agency, And Your Brand Are Not Special →
As you know, I've been decompressing from the weight of much too much information. So pardon the self-referential nature of things. I'll look outward again. Before I do, I want to point to new research from Harvard University that indicates as much as 40% of our speech is devoted to telling others about what we feel or think. Well, that sure explains Tweetbook. Apparently, bragging stimulates the brain's …
Continue Reading about What’s In The Box? I Hope It’s An Invitation →
My recent post where I discussed kicking my blogging habit lacked clarity. Ergo, I've got some explaining to do. I thought this line from the post would carry weight: "By blogging I refer to the light- to medium-weight updates that often refer to a primary source." But it didn't. I also thought this line would also make things clear: "To be clear, I’m not walking away from AdPulp, I’m changing my daily …
Continue Reading about When You Replace Bad Habits, You Make Room For Better Ones →
Blogging is a freaking narcotic. Once you get the taste of an audience, you have to have it every day, preferably several times a day. Yet, we all know where narcotics lead, when abused. To laziness, sloppiness, poor health, bad decisions and so on. I don’t know if you’ve noticed, but I’ve recently kicked my blogging habit. I shuttered my music blog, my wine/beer blog, and more significantly, I stopped …
Tonight I was honored to make a return appearance on The BeanCast with show host Bob Knorpp, as well as Ben Malbon and Saul Colt. We discussed a number of topics, including the low percentage of money spent by marketers on loyalty programs, start-ups using college students to promote their brands for free, and Apple's lack of social media engagement. All in all, a very lively discussion. Give it a listen. …
If I posted this article a year ago, or better yet, several years ago, more people would have read it than will read it today. Are we losing our touch? That's for you to say, but I don't believe that's the problem. Instead it's likely a combination of things, starting with the fact that the novelty has worn off. Ad blogs are no longer new, and they're not exactly exciting. Some ad blogs have worked to bring …
Wednesday marks the birthday of our fearless editor. …
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