"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand." -Rosser Reeves This week in advertising an overworked but well paid senior account executive tried the patience of clients (and his employer) with yet another pedantic slideshow. In other news... W+K/Portland says, "Every sip of Coca-Cola feels like an …
This Week In Advertising
"Easy reading is damn hard writing." -Nathaniel Hawthorne This week in advertising thousands of ad people returned to their desks after a five-day sojourn to Austin, Texas. In other news... TED believes it has collected some ads worth spreading. Fitzroy Amsterdamsells Ben & Jerry's Greek-style Frozen Yogurt to the stoned and hungry people of The Netherlands. FCB is FCB again. Post by …
CES, Yahoo, NYT, B2B And More On The BeanCast
It's always a fun time to participate on The BeanCast as I did last night. We discussed Yahoo Advertising, CES, New York Times native ads, B2B social marketing, Amazon’s car-in-a-box delivery and my hopes for a Seahawks Super Bowl appearance. Hopefully I’m not babbling too fast for you to enjoy. Also on the panel were Len Kendall, Anthony Kalamut, Peter Shankman,, and show host Bob Knorpp. And, since our …
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Ad Blogs Are Anachronisms. Long Live Ad Blogs.
It was nearly nine years ago that Shawn and I said what the hell, let's give this ad blog thing a run for the money. We've learned a lot about the industry, ourselves and about building a micro-media brand along the way, and we continue to marvel at the accelerated pace of change in marketing and communications. No doubt some of the changes are for the best. Frederic Filloux, writing in The Guardian, notes "we …
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MarCom Voices Amplified By Bob Knorpp’s Weekly Radio Show
Do you listen to world's best radio show about marketing? It's an hour of cordial banter led by host of hosts, Bob Knorpp. This week's program looks at Apple's push into in-store push notifications; Instagram's plan to introduce advertising; placing ads on porn sites, and more. Another Monday, another BeanCast. Always free, always great! w/ @lynetteradio @walterpike @davidburn and @stevehall …
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Today on TV: #EatLikeYouMeanIt At Carl’s Jr.
Carl's Jr. and 72andsunny have a great thing going. They do "food porn" really well, and now have a patent on the "stuff a sandwich in your sexy face" thing. Hey, they're able to make fast food look good on TV and that's an accomplishment. Not one that needs another stupid award, but an accomplishment nevertheless. Post by AdPulp. I'm thinking you'd like to see your own TV spot in this space. Am I …
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Today on TV: Carmichael Lynch Sets the Temp for Movie Night
I made the editorial decision a few years ago to put the great majority of work samples from the industry up on our Facebook page and reserve AdPulp.com for more in-depth written pieces about important trends in MarCom. I'm wondering today if maybe this was an error in my judgement. If it was, it can be fixed. That's one thing I love about the Web. It's a flexible medium. Post by AdPulp. Actually, …
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When Will PR Grow Up And Be All It Can Be?
I see a lot of PR pitches, just like I see a lot of advertising. I don't mind the over-exposure, because it is my job and my passion. However, I do mind especially crass and often repeated attempts to reach me, and the general lowering of standards industry-wide. According to Ragan's PR Daily, the ratio of PR people to “pitchable” journalists is estimated at 4 to 1. This certainly explains my inbox. Here's …
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