Adpulp
Advertising News and Know-How
Is your agency creating wonderful digital experiences for your clients' customers and prospects? If you will answer that question honestly, I imagine you replying, "well...sure, some of the time." Allison Kent-Smith, director of digital development at Goodby Silverstein & Partners in San Francisco, thinks we can all do better, all of the time. Writing in Fast Company, she advises agencies to PUT UX FIRST! …
Continue Reading about On Generating Cohesive, Predictive and Desirable Designs →
Deutsch LA is "conceiving and developing digital products at an affordable cost" under its newly hatched Invenionist label. According to Adweek, Winston Binch, the agency's chief digital officer, says, "We think great advertising can do a whole lot for a brand, but remarkable products are the best ads." "Sometimes we feel like the best way to solve business problems that is through ancillary products or …
This article is written by Peter Levitan, a Baby Boomer with a new book due this fall about Baby Boomers offing themselves before they go broke. Levitan has had time to think about such morbidly hilarious concepts since selling Citrus, his Bend, Oregon-based agency to Portland's HMH. About five years ago, I was at a New York advertising agency social event and walked around the room asking agency executives if …
Continue Reading about Guest Post: Curiosity Is Fuel, Light Some Fires →
There are 2,000 people, many from prominent client organizations, currently gathered in Orlando for the 2012 Association of National Advertisers’ Masters of Marketing conference. One client-side marketer of note, Kimberly Kadlec of Johnson & Johnson, said from the stage today, "We are responsible to connect with people in ways that are instructive and not disruptive." That's somewhat disruptive, to my mind. …
Continue Reading about J&J Continues To Meet Its Customers At Common Points of Interest →
I had the good fortune to meet Faris Yakob at MIT in 2007. We were there to hear from Henry Jenkins and company on transmedia storytelling, and other developments at the edge. Today, Yakob works as Chief Innovation Officer for MDC Partners and New York agency KBS+. Here he is sharing some cogent thoughts on where the business is headed. I love what Yakob says about the agency model not being broken. I …
Continue Reading about Is Your Agency Model “Perfect” For A Complex Age? →
Thursday night at House of Blues on Sunset Strip, agency bands from Deutsch LA, Saatchi LA, RPA, Ogilvy & Mather and others will compete in The Battle of the Agency Bands, a thinkLA event. While I don't like KISS, I do like Deutsch/LA's chances. Here's a preview of what the agency intends to bring to the West LA stage: Who knows, there may be some A&R guys in the crowd and today's account supervisors could …
Continue Reading about This Is Why AdPulp Needs A Los Angeles-Based Coorespondent →
I don't pay much attention to personnel moves in the communications industry, despite the number of press releases I receive on the subject. Of course, if I know the person moving jobs then I am interested. And when the move is from ad agency leadership to CEO of a well known media company, then there's something for everyone. Baba Shetty, Chief Strategy and Chief Media Officer at Hill Holliday has been named …
Continue Reading about From Client Service To Serving Readers What They Want →
Agencies are often known not just for their work, but for their design-centric office spaces. Given that agencies advise clients on how best to live and breathe their brand, it's important for agencies to lead the way. In other words, "judging a book by its cover" is part of the brand identity game. According to The Denver Post, FactoryLabs has transformed from a design firm to a full blown ad agency, and the …
Continue Reading about We’re Shaped By Our Environments, And So Is “The Work” →
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