Will The Real Experience Designer Please Stand Up?

Titles are superficial. And like so many superficial things, we cling to them dearly. Particularly so in the ego industries where a director is someone with a seat and a say. Hey, I get it. It makes sense. When it takes you 15 years to make it to creative director, you want to revel in […]

Wolf & Wilhelmine’s #WolfHowl Reverberates Coast-to-Coast

Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, has the right idea—either rebuild the agency of the future around her own human needs or get the hell out of dodge. Hackemer is a Wisconsin-bred New Yorker who believes in good ideas, a good run and good hair. She also eloquently states several […]

Here’s A Provocative Question: “What Do You Hate About This Business?”

Digiday asked Matt Williams, CEO of The Martin Agency in Richmond, some good questions. Including this one: What are your go-to interview questions? What do you hate about this business? And what do you worry about if you were to get this job? That’s basically a way of asking people what’s important to them. No […]

The Optimists At 72andsunny Are Rockin’ In The Paid World

The Hundreds paid a recent visit to 72andsunny in Playa Vista. The result is a look inside one of today’s top agencies and their remodeled mid-century modern offices. If we were an architectural lifestyle ‘zine, we’d jump all over the intricacies of the building design, and how Howard Hughes once worked here. But what AdPulp […]

Where Have All The Visionary Money Makers Gone?

The agency business in being pounded by a sea of rough and tumble changes today. Agencies are struggling to get lean and nimble, and MBA-toting bean counters are key to this reformulation. Unpopular though they may be, agency CFOs are nevertheless in high demand, says Jay Haines, CEO of global executive-search firm Grace Blue. One […]

Marketers Are Innovators, So Please, No Lagging

There is a struggle underway for the soul of Adland. Such is the case when power, prestige and privilege slip from an industry’s grasp. It doesn’t help that many young, talented people prefer to work in tech, where the perks are stellar and the challenges never-ending. Hell, wine runs from water fountains in Silicon Valley […]

Viewer Counts In The Millions An Impressive New Agency Credential

Mashable’s Todd Wasserman believes the ad industry’s “state of flux has swung open the doors for entrepreneurs, usual refugees from big agencies looking to capitalize on new opportunities.” Hey, I can identify with that. Wasserman points to three new types of ad agencies, including the viral video factory. He argues that it is impossible to […]