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Advertising News and Know-How
Anyone who works in sales, advertising, or media knows that referrals are worth their weight in gold. In the continual slog for new business, a referral from a colleague is often the door opener to real opportunity. Mark Sneider, president of agency business-development firm RSW/US, writing a guest piece for Adweek, argues that referrals in the agency business are fast sliding into oblivion. In 2007, 94 …
Continue Reading about The Not So Mysterious Case of The Disappearing Referral →
The Martin Agency's sexual harassment scandal is bad. It's also the tip of the dick in an industry long overdue for reform. Suzanne Vranica, a reporter at The Wall Street Journal, spoke to some of the women who once worked for the Martin Agency, where they were sexually harassed by the agency's former chief creative officer, Joe Alexander. In 2011, Mr. Alexander made several unwanted advances toward a female …
Interpublic named Kristen Cavallo as the first female chief executive officer of the Martin Agency in Richmond. Cavallo, most recently U.S. chief strategy and growth officer at MullenLowe in Boston, will succeed current CEO Matt Williams, effective immediately. The leadership change comes in the middle of a sexual harassment shakedown that is impacting Martin Agency directly, the ad industry, the production …
Continue Reading about Kristen Cavallo Takes The Helm In Richmond →
I recently offered up the term, "tradigital" in conversation with another ad pro. The person on the receiving end hadn't heard that one before. I smiled. Digital is a progression, an adjustment, a new opportunity. Digital is new media, but marketing is old as the hills. Thus, digital marketing requires a solid foundation in the ways of old, and a thorough understanding of today's playing field. How many people …
Continue Reading about Do You Work With Someone Over 40 Who Has Wicked Tradigital Chops? →
When Jen Stack, Director of Communications at Colle McVoy, sends me something, I pay attention. I pay attention because Colle McVoy in Minneapolis sends the best branded merchandise, a.k.a. gifts, of anyone in the business. Whether it's a packet of notecards, chocolates, or a new planner for 2018, it's always well-made, thoughtful and useful. Because the care and the love comes shining through, time and again, I …
Continue Reading about Colle McVoy Takes “Minnesota Nice” To Another Level →
What starts in Miami doesn't necessarily stay in Miami. That's the story out of Miami, where creative powerhouse Crispin Porter & Bogusky was born 35 years ago. According to The Drum and other media outlets, CP+B/Miami is closing its doors. The announcement affects 75 employees in total, mostly in finance and accounting. Those functions will now be centralized in Boulder, where other employees are being …
Continue Reading about Miami Is for Dolphins and Cuban Coffee, Not Ad Agencies of Record →
How many people of color do you work with? How many people of color are on your company's executive team? [bctt tweet="If you work in an advertising agency, chances are high that your diversity numbers are low."] Meanwhile, African Americans are showing up and spending $1.3 trillion dollars this year. This, despite the fact that only a fraction ($2.24 billion) of the $75 billion invested in television, …
Continue Reading about Diversity Isn’t A Board Game; Drop Your Excuses At the Door →
Cindy Gallop takes names and zero shit. For the sexual harassers in the ad industry, you best run and hide. For everyone else, here's compelling documentation about just how degrading it is to be objectified at work, and then asked to objectify women in ads. https://youtu.be/ruowB5L33gY "The biggest issue facing our industry today is not diversity," she says. "It’s sexual harassment because it prevents …
Continue Reading about Dear Bad Men of Advertising, Your Reign Is Over →
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