Ad People

Adweek: Jeff Goodby offered the following explanation when asked why his agency wanted Subway, despite indications that the client would likely resist the type of brand-image work Goodby is typically known for in favor of retail-focused, more tactical spots. "Because I'm a stupid optimist," Goodby joked. "It's either optimism or masochism. You always think you'll get a hold of a client and figure out a way to find an …

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Lewis Lazare: Nobody loves a publicity stunt like Bernie DiMeo of DiMeo & Co./Chicago. Still, we'll take DiMeo at his word when he informs us he has named former Northwestern University star running back Darnell Autry as director of marketing for his boutique ad agency. Football fans may recall Autry was the offensive player of the year and a Heisman Trophy finalist in 1995, when he led the Northwestern Wildcats to …

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Adweek: Shari Kurzrok, a 31-year-old public relations vice president at Ogilvy PR who is less than three months from her wedding date, needs a liver transplant in days to survive, the agency said. She was admitted to New York University Medical Center last weekend, and within 24 hours she was told she needed a liver transplant to save her life. "I just pray that what Shari has loved to do for a living comes back to …

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Normally, advertising's creative people come from previous occupations like bartender, cab driver or scuba instructor. But not David Bonner, the newly appointed senior vice president and chief creative officer at Louisville shop, Doe-Anderson. According to Adweek, Bonner, 39, worked at JWT Chicago, Gee Jeffrey & Partners and BBDO. But before that he was a federal agent for the NCIS and a commissioned officer in the …

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Adweek: Former Goodby, Silverstein & Partners creatives Frederic Raillard and Farid Mokart have opened their own agency called Marcel in Paris, effective immediately. The Publicis-owned venture, which opened yesterday with 10-12 clients shifted from the holding company's other agencies, is intended to compete with smaller, integrated and creatively focused shops such as Mother in London and New York, 180 in …

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Adweek reports that former Chief Marketing Officer at Coors, Ron Askew, is headed home to Dallas and the agency that gave him his start in the business. Askew is now the CEO of Omnicom-owned Tracy Locke. The article fails to mention that Askew left Tracy Locke in 1993, when he and a group of partners (also from TLP) purchased the Coors marketing department and fashioned it into The Integer Group. Integer, literally …

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CNN Financial Editor Todd Benjamin spoke to Maurice Levy …

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According to Adweek, Richard Kirshenbaum …

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