I'm kind of surprised I did not see this earlier, but today I stumbled upon B.L. Ochman's interview with Hugh MacLeod of Gaping Void. Hugh supports himself with income from blogvertising. He resides in rural England, where his rent is one fifteeenth of what he paid in New York. He says he makes close to what he made in New York as a copywriter. I don't know what Hugh made, but copywriters can be paid pretty well in …
Let The Product Or Service Speak
The Hidden Persuader posted this Neil Frenchism last week. "The answer to making an ad is always in the product, if you look for it. Our task is not just to find that answer though - it's to make the answer relevant to someone who, at present, doesn't give a shit about it. So first I look at the product and deconstruct it ... what Robin Wight used to call 'interrogating it until it confesses to its …
The Push To Truly Embrace Interactivity
Saatchi & Saatchi UK chairman and CEO, Lee Daley, appeared on a CNN program the other day. Here's a clip: CNN: How will advertising be different in a decade? Daley: I think the advertising industry as a whole will change very dramatically because of the change in the media universe. The advertising industry has grown up, essentially on the back on analogue technologies, and it's grown up around …
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BBDO: It’s Everywhere You Want To Be
Fast Company Senior Writer, Linda Tishler, sat down with BBDO's David Lubars and Phil Dusenberry. Here are some of the more poignant revelations. Dusenberry says the ability to stop bad work is the only power a creative director really has, and boasts that his office was called the "quake zone" because of the fear he struck in even senior people. "The more they quake, the less they'll waste your time with work that's …
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It’s Be Nice To The Donny Day
In June , Fortune (subscription required) ran a long copy piece on the state of the ad business. In this piece, Donny Deutsch comes out looking rather noble. So, while I've had fun making fun of The Donny in this space, today is Be Nice To The Donny Day. On the shifting media landscape: Unlike a lot of his peers, Deutsch doesn't mince words when he talks about what has happened to Madison Avenue. He says …
Droga Dodges Boredom And Irrelevance
I, like many of you probably did, read last week about David Droga's departure from Publicis, where the 37-year old ad whiz held the Worldwide Creative Director post. The story didn't interest me all that much, until today when I happened to read Dean Gemmel's take on it. This is a guy with the kind of job most creatives once dreamed about -- power, independence, gobs of cash, perhaps an assistant hired largely to …
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Believe It Or Not The Donny Is No Chelsea Queen
Earlier this summer Vanity Fair's George Wayne probed the depths of The Donny for his Vanities column. Here are a few of the more revealing moments. G.W. Your critics say you must decide. Does he want to create advertising? Or does he want to be in showbiz? D.D. I actually think the two are related. If you look at the history of Larry King, he was a D.J. My background is the perfect training ground for a talk show …
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Sally’s Bellying Up With Her Hog Blog
Creative superstar, Sally Hogshead, has made a tentative entry into the bloatosphere with her newly unveiled Hog Blog. The blog only has one entry at this point and does not allow comments, nor trackbacks. The site does have a forum to facilitate discussion. …
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