Lewis Lazare: DDB/Chicago scoured the world for months and on Monday came up with Michael Folino to succeed Bob Scarpelli as chief creative officer at the city's second-largest agency. Folino starts his new job in early January. Folino's selection is risky for a few reasons. Folino did not grow up in the DDB culture, and the majority of his experience in the ad industry has been on the West Coast, where the agency …
Housing Manhattan’s Creative Class
Kevin McKeon of Strawberry Frog was profiled by The New York Times last week. No, not for his wicked creative skills. The Gray Lady chose to chronicle his leave-the-city, return-to-the-city odyssey. After a long winter (in Connecticut), Mr. McKeon was restless. "I never thought I'd admit it, but I miss being a big shot at my job," he wrote in his newspaper column for The Lakeville Journal. "And all that comes with …
Branding Is Nowhere Without Operations
Jennifer Rice: An effective brand keeps its promises. Advertising should communicate the brand promise, and operations should fulfill it. Everything should work together. Think Apple, probably the most coherent brand on the planet. I'm probably going to take some heat for this, but I personally don't believe that a traditional ad agency can do an effective, unbiased job at brand strategy. Their primary sources of …
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QUALITY CRAP AT LOW PRICES! ACT NOW!
Seth Godin would like to see ad execs empowered by clients to actually move the needle, as opposed to the typical dancing around it, most of us do now. What a shame that some of the smartest people in our field aren't allowed (by their clients and by their industry's structure) to get behind the scenes and change the product, the strategy and the approach instead of just annoying more people with ever louder junk. Of …
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TV And Print Makers Seek Interweb Home
Adweek on Yahoo! News: The rebirth of online advertising and its growing respectability as a creative medium is attracting more traditional creative talent to interactive agencies. But many Web-shop executives are skeptical about how well creatives steeped in traditional advertising can adjust to the interactive medium. "What's happened in the last year is the Web's gone from being a curiosity to being mainstream …
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Make The Product Interesting
The writer must make the product itself interesting. Otherwise, a great part of his ingenuity and inventiveness will be used in devising tricks which lower the efficiency of advertising, rather than raising it. -Rosser Reeves Babej has been reading Rosser Reeves' classic, Reality In Advertising. From the quote above, it does not sound dated. Evidently, the business was filled with artistes then, like it is now. …
Lowe Ballin’
Ad Age: Lowe Worldwide founder Frank Lowe emerged from retirement today with the surprise announcement that he is setting up a new advertising agency with Paul Weinberger, who resigned as chairman of Lowe London. Mr. Weinberger is expected to take with him Lowe London’s biggest account, the $75 million Tesco supermarket business he has overseen for years. The unexpected move from the eccentric Mr. Lowe, who is 65, …
Why We Get Into The Business In The First Place
W+K London team on a shoot in New Zealand …
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