Marc Babej asked Douglass Rushkoff about Saatchi & Saatchi CEO, Kevin Roberts, a.k.a. "Mr. Lovemarks." Rushkoff interviewed Roberts for his PBS/Frontline documentary "The Persuaders," so it was a question, he was prepared to handle. Kevin seems like a smart and sweet guy to me, for sure. I’ve got no problem with him. I just think his company - what’s left of the ad agency that used to be Saatchi and Saatchi - really …
That’s Interesting But Where’s Our Product?
In the current issue of Business Week, the magazine explores the firing of William Perez by Phil Knight at Nike, in an article titled, "Inside the Coup at Nike." AdPulp readers may be particularly interested in the following paragraph. Perez, who came from a consumer-product marketing background, says he sometimes wondered if Nike's famously creative, irreverent advertising was actually conveying relevant messages …
Continue Reading about That’s Interesting But Where’s Our Product? →
Indy Racing To Get Its Ass Kissed
It comes as no surprise that a business full of clowns would add one more to its big top. Scratch that. What you are about to read is shocking! Bassist Gene Simmons is a marketing genius. He turned the 1970s hair band Kiss into an almost $1 billion enterprise by licensing the band's name and looks to everything from credit cards to a Kiss-opoly board game. Coming soon: a Kiss Babies cartoon, Kiss Broadway plays, a …
George Parker Gets His 15
George Parker of Adscam will be a guest on NBC's "The Today Show" tomorrow. The segment is being shot today in Boise and onlined to New York in time for Tuesday morning's program. If this PR opportunity doesn't rocket him to victory in Ad-Rag's Battle of the Ad Blogs, then I don't know...I may begin to question TV's effectiveness. …
Get Your Ass In A Seat
Bob Morris' "Age of Dissonace" column in the Sunday Times examines punctuality, or the lack thereof. Are you punctually challenged? You're not alone. According to a San Francisco State University study, 20 percent of the population is chronically late for business meetings and social engagements. Freud traced the inability to manage one's time to being late at toilet training. That's a dated notion. A more …
Who Are You At The Office?
Today's Chicago Woman is running an interview with chief executive officer of Energy BBDO, Tonise Paul. Q. How can someone build a personal brand or image? Is it as simple as wearing bright colored suits? A. I had a male entrepreneur friend ask me once in a social setting, “Who are you at the office?” I answered, “I am me. The same person you know here. Who are you?” He answered in his usual jovial, fun-loving way, …
Ben’s Book
Ben Popken of The Spunker wants to be a copywriter. Here's one of the spec ads from his developing portfolio: Popken had a portfolio review at Y&R last week and people have been emailing him with suggestions. What a difference a few interweb years can make. Wowzers. My portfolio got a really high response. Thanks everybody. Now I hate all my ads. But it’s a good hate. Really, my reaming was surprisingly gentle. …
Phil Knight Takes His Game Off-Campus (But It’s Still His Game)
Ad Age: Some 13 months after his ballyhooed replacement of the legendary Phil Knight, Nike CEO William Perez has stepped down after clashing with Mr. Knight over the direction of the world’s biggest sneaker and apparel company. Mr. Perez, who resigned as CEO of S.C. Johnson & Sons last year to take over at Nike, said in a statement that he and Mr. Knight “weren't entirely aligned on some aspects of how to best lead …
Continue Reading about Phil Knight Takes His Game Off-Campus (But It’s Still His Game) →
