“Madison Avenue is afraid of the dark.” -Nat King Cole in 1954 According to Crain's New York Business, Omnicom will spend $1.25 million over five years to fund a group of diversity experts. The mission of the Omnicom Diversity Development Advisory Committee is to identify and attract minority talent to its agencies, develop outreach programs to elevate the profile of the ad industry within the minority community, and …
It’s Official, We’re In The Media Arts Business
By changing his title from chairman and chief creative officer to global director of media arts, TBWA's Lee Clow is making a point about the future direction of the agency business. "The next few years, which I have described as the next 'creative revolution,' are going to be the most exciting the advertising business has ever seen." [via Adweek] …
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Lévy As Renaissance Man
Publicis Groupe CEO, Maurice Lévy, was asked by Vint Cerf, internet pioneer and chief evangelist at Google, to peer into the magic looking glass and describe the future of technology. The Guardian has his response. Five years is an eternity in technology, but from our vantage point a few things are clear about what the internet and internet advertising will look like in 2012. One, virtually all media will be …
Marin County Agency Makes A Funny
[Duncan/Channon spoof via The Bullshit Observer] …
Want to Write a Novel? Just Do it.
The Wall Street Journal is reporting that Nike founder and chairman Phil Knight has been attending English classes at Stanford. Knight graduated from Stanford Graduate School of Business in 1962 and has given over $100 million to the school since then. One of the tidbits in the article I found particularly interesting is the way he reads The Sun Also Rises. One of Mr. Knight's homework assignments suggested he had a …
On Freelance…
Tangerine Toad recently posted a meditation on freelancing, how the practice has changed and what it all means for an industry in flux. Despite dropping day rates and a rapidly contracting pool of agencies to work for, the freelance road is still the career path of choice for many of the top talents in our business. They’ve realized how easy it is to work for themselves, to feed off the big agency trough without ever …
We’re A Sensitive Lot
This dude is so over it. I fucking hate it when people say, "That ad had a brilliant idea in it." Penicillin was a good idea. Not Sony balls. …
Granger Makes Another Move On His Mad Ave Chessboard
Tony Granger, an avid art collector, came to the U.S. in 2001 from South Africa and helped inject life into Bozell, a New York agency with a sleepy reputation. He's now chief creative officer of the New York office of Saatchi and about to leave that firm for Y&R. This according to today's Wall Street Journal. Here's how the Journal frames to situation: During his tenure at Saatchi, the New York office became …
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