It’s Official, We’re In The Media Arts Business

By changing his title from chairman and chief creative officer to global director of media arts, TBWA’s Lee Clow is making a point about the future direction of the agency business.

“The next few years, which I have described as the next ‘creative revolution,’ are going to be the most exciting the advertising business has ever seen.”

[via Adweek]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.