It’s Official, We’re In The Media Arts Business

By changing his title from chairman and chief creative officer to global director of media arts, TBWA’s Lee Clow is making a point about the future direction of the agency business.

“The next few years, which I have described as the next ‘creative revolution,’ are going to be the most exciting the advertising business has ever seen.”

[via Adweek]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.