If CP+B Shred School and the holiday gift of 900 guitars to its staffers is any indication, Boulder is really starting to get to the Crispinis. Put another way, the Crispinis are settling in and starting to get their Rocky Mountain grooves on. [via The Denver Egotist] …
FDR – A Change Agent’s Change Agent
Roberto Ramos, president and CEO of The Vox Collective, thinks brand managers ought to look to FDR for inspiration in these troubled times. With Adweek as his stump, Ramos suggests, a four step approach. Here's how he addresses "structural reengineering": A salient aspect of the New Deal was the creation of new programs to address specific challenges and the population's concerns. The imperative for branding …
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A Sliver of Social Media, An Entire Helping of TV
Alan Wolk sees a new dawn for branded communications when he speaks of "The Great Unleveling". ...for the past fifty years, brands have been able to rely on marketing to "create a splash" for low-interest products and services. So that a clever TV spot with a catchy tag line really could have significant impact on brand awareness for the general public. That's because that TV spot was competing for your attention …
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Let’s Do Lunch
Journalists like to meet interesting people. It's one of the perks of the job. Apparently, so is lunch at Michael's in New York City. Media Magazine claims they don't care for lists, yet they've made a rather long one called "100 people we'd meet at Michael's". It's not just about being rich, powerful or influential. It's about being someone who can contribute something meaningful to the conversation and leave us …
Jerry Ketel: Conductor
During Monday's snowmageddon, Jerry Ketel, President of Leopold Ketel & Partners and the Portland Ad Fed took time out from answering an RFP to meet with me in the well appointed lobby of his "idea studio." Ketel has an infectious laugh and a sense of ease about him. He's also full of big ideas. He talked to me about creating social memes, how Facebook is huge in China (a communal society) and how I'm at the nexus …
Thanks Matt!
Karsh\Hagan Senior Copywriter, Matt Ingwalson, named his year-end ad industry favorites and we are honored to be included in his list. National ad blog of 2008: I keep thinking about deleting AdPulp from my feeds. And then I notice that I bookmark it constantly. Matt also likes The Denver Egotist (who doesn't?), The Barbarian Group, Pure's Pure Thinking, Noah Brier, t-shirts made from CNN headlines (a Barbarian idea) …
Euro RSCG Uncorks Some Year-End Bubbly
Under the guidance of chief executive David Jones, Euro RSCG has been kicking ass and taking names. According to The Wall Street Journal: Mr. Jones, who built up Euro RSCG in part by recruiting senior executives from rivals JWT, TBWA Worldwide and BBDO Worldwide, says he plans to continue hiring during the downturn. "We are going to steal some of the best people out there," he says. Damn, that's a bold declaration, …
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Keep It Simple, Stupid
Advertising is a simple business. Of course, we don't want anyone to know that. It might impact our fees. Note, I did not say what we do is easy. I said we're in a simple business, as opposed to something like politics or medicine. The Ad Contrarian, for one, is pissed that "the advertising business is now in the hands of complicators." Web metrics maniacs have been measuring every visit, every click, every time we …
