Last week I posted about the launch of Portland Incubator Experiment (PIE)--a new project from Wieden + Kennedy and a loose collection of local technology innovators--after reading about it on Silicon Florist. Behind the scenes I also asked Renny Gleeson, W+K's digital ninja, what was up and invited him to comment here. He chose to write about it on his blog, Ouroboros, instead. So why hasn't W+K made a lot of noise …
Wherever You Go, There You Advertise
The website of Portland's Rosey Awards takes a few jabs at the culture and creative output of other cities around the country. All in jest, but there are some nuggets of truth in the jabs. So, in today's connect-from-anywhere world, can you really do great advertising from anywhere? Despite the rise of chain restaurants and strip malls, America is not as homogenous as you might think. I got reminded of that on a …
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Scattered Pictures Of The Smiles We Left Behind
Jon Fine of BuinessWeek argues that growth of "below the line" activity means marketers don't need their media partners like they once did. When it comes to advertising, marketer and media property were once partners. But that relationship, like so much else in this space these days, has gotten quite complicated. Fine also shares a cold hard fact of marketing communications life (yet one that's sort of difficult to …
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Pay To Play Or Go Away
Stephanie Clifford of The New York Times and Ian Schafer of Deep Focus made me laugh this morning. This is what did it: When Ian Schafer, the chief executive of the digital ad agency Deep Focus, won 10 Communicator Awards for the agency's work on Web sites, including one for HBO's "Flight of the Conchords," he was delighted. He was less thrilled when he received a note from the awards: If he wanted the actual …
One Day You’re A Creative Director, The Next You’re Not
Marc Colucci a director with Picture Park in Boston is the director of "Lemonade," a new documentary about laid off ad peeps finding their way in the New World Order. On Please Feed the Animals, Colucci says, "I wanted to be a part of this film so that I could help my laid-off friends and people like them to recover and deal with their newfound situations. And because of the candor of our subjects, this film will do …
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Tossing Sacred Cows On The Open Fire
Mark Wnek, chairman-chief creative officer of Lowe/New York let one rip on AdAge yesterday. As a result, I think more highly of him today. Brilliant execution is largely what wins creative awards; the depth, breadth and scale of the idea are secondary at most. Great ideas not so brilliantly executed win nothing, while brilliant one-off executions with no connection to any kind of business results can and do win Grand …
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Spotlight On NW Creative: Coinstar, et al
Publicis In the West is Seattle's biggest agency. They have over 200 employees, one of whom is Chief Creative Officer, Bob Moore, formerly of Wieden + Kennedy and Fallon. According to its Web site, the French-owned shop doing business in Seattle makes over 50 TV spots a year for T-Mobile. Moore is leading the charge on that account. Other accounts on the roster include Coinstar, the Washington Lottery, KEXP (which …
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Busting Rhymes Over Someone Else’s Beat Ain’t ‘it
I know interns have a lot to learn, but damn... …
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