Cash Is King

John Malone, the media mogul living in Colorado, has cash. That makes him king.
According to The Wall Street Journal, Malone used that cash to swoop in at the last minute and save Sirius XM from the clutches of bankruptcy.
By lending Sirius $530 million, Liberty receives a 40% stake in the satellite-radio operator, plus at least two board seats. The loan will also bear an interest rate of 15%.
A cable executive for nearly three decades of his career, Mr. Malone developed a reputation for driving hard bargains, often structuring complex financial transactions to take advantage of distressed situations.
He has collected an assortment of businesses under the Liberty umbrella, including home-shopping network QVC, the Atlanta Braves baseball team and a 30% stake in Ticketmaster.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.