Can’t We All Just Sing-A-Long?

You want to know what’s good? An art director who can write is good. Bill Green of Make the logo bigger is such a creature. Here’s his take on a Coors Light radio spot that made him want to punch the radio:

Really trying hard here not to be an asshole, but if anyone can explain to me how the latest Coors spot deserves to be on the radio, I’ll have George Parker send you $50. Damn if I can find it to give you a link though.
If you haven’t heard it, it’s a large group of friends, I’m guessing in a bar, (duh), singing, “Pass, pass, pass the cold Coors Light.” But it’s sung to the tune of what sounds like it wants to be “Take me out to the ballgame” on meth.

I have yet to hear the spot, but I look forward to it. I had good times writing and directing Coors radio. For instance, I once flew to Nashville to record a spot with Brooks & Dunn, the best-selling country music duo. They were pros in the booth and nice guys on top of it. That night I saw them perform live at the Ryman Auditorium. It was my first country show and while I thought I might not enjoy it, I walked away impressed.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.