Austin ad agency, Door Number 3, is lending a helping hand to The Daughters of The Republic of Texas, the organization that maintains The Alamo in San Antonio.
The campaign invites Alamo enthusiasts and the public at large to “Cross the line” and become part of timeless ideals: heroism, courage, loyalty and sacrifice in the universal pursuit of liberty.
It’s the first time during the Daughters’ 105-year stewardship that the group has invited the public to help preserve and maintain the historic mission, said Tony Caridi, the Daughters’ director of marketing and development for the Alamo.
Individual memberships start at $40, with proceeds to go toward preservation and maintenance. But Caridi said the group also plans to use the money to expand its education efforts, including a completely revamped Web site that will serve as an online classroom for children around the world.
[via The Statesman]
