Calcium Deprived Aliens Steal Our Milk Source

Journalists hate the abduction of their sacred news pages by advertising, particularly when it is disguised as editorial. Something tells me no one is going to care too much that supermarket tabloid, Weekly World News has been so co-opted.
Here’s a bit from the tabloid’s web site:

In its March 13th issue, the Weekly World News brings you the world exclusive story of the mysterious cow abductions that have been taking place all over California. Theories range from calcium deprived aliens to lactose intolerant radical fringe groups. Now we’re concerned that this may be occurring in other states as well and we need your help.

Ad Age reports that this is actually part of a Goodby Silverstein campaign for the California Milk Processors.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.