Buy A Bedroom Set, It’s Your Duty As An American

If you watch TV this week, you will be encouraged to buy furniture. You will also be persuaded that it is the American thing to do.

Is it the American thing to do? Given that the offers are zero down pay later schemes I’d say yes, pretty American.

Is there a category more in need of a refresh? I know, it’s holiday-triggered retail price promotions, but where is it written that holiday-triggered retail price promotions must suck?

Someone step in and solve this.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.