Browser Woes

Random Culture points out that MTV has love for Microsoft’s Internet Explorer.

Much to my surprise, when I tried to visit the MTV Overdrive section of the site, I received an error that said, “PC users with Netscape, Mozilla or Firefox: you need to run Internet Explorer to use MTV Overdrive.”
The biggest problem I have with this is that MTV is supposed to be on the cutting edge of culture, right? And this is something I would expect from a company who has no idea of what’s happening online.

I’m a Mac user. Here’s the error message I just received:

Detecting OS…
In order to offer a broad selection of full-length music videos on-demand and free of charge, MTV Overdrive uses Windows Digital Rights Management (DRM) to protect videos from unauthorized re-distribution.
Unfortunately, Microsoft’s Windows Media Player Plug-in for Macintosh does not support Windows DRM. If DRM support becomes available for Macintosh, MTV will develop a version of MTV Overdrive that works on a Mac.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.