Brooklyn Needs A Boost

NY Daily News: A thousand would-be sloganeers answered Borough President Marty Markowitz’s call for a boastful phrase that would boost tourism – but in the end, a single slogan wasn’t enough.
“Brooklyn is too broad and diverse for one slogan,” said Markowitz spokeswoman Jocelyn Aframe.
“It became apparent that one slogan wouldn’t be able to express all that Brooklyn has to offer.”
Instead, the Brooklyn Tourism Partnership will use several slogans – which range from the classy (“Brooklyn: Bridge to the World”) to the wacky (“Brooklyn: The Tenth Planet”) and possibly risque (“Do It In Brooklyn”) – for specific advertising campaigns.
Most of the suggestions – judged by a panel that included Brooklyn Academy of Music President Karen Hopkins and Brooklyn Brewery founder Steve Hindy – came from Brooklynites, but a handful came from as far away as Florida.
Markowitz, who cruised to reelection in November, plans to publish all the entries in a handout at his Jan. 26 swearing-in at Brooklyn Technical High School.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.