Brands Need To Think Before They Tweet

John Dodds speaking about Twitter Spam, alternatively known as Twam or Spitter, says companies need to be receptive to direct messaging on Twitter, but not use the service to blast their pitches shotgun style.

When we market our company’s products/services, we have to remember that part of the job is to to be the individual’s advocate. It’s all too easy to serve the company’s needs and forget about the customer.

Naturally, this pearl of wisdom is much bigger than the media in question. If we don’t care about the customer we’re trying to reach and have “a relationship” with, then there’s no hope for our clients’ messages.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.