Rueters reports that weblogs are a more trusted source of information (24 percent) than television advertising (17 percent) and email marketing (14 percent). But blogs still lag behind newspapers (30 percent) in the credibility department.
The survey was commissioned by Hotwire, a public relations consultancy working in the technology sector.
Dan Goldgeier
David Burn
Shawn Hartley
Wade Sturdivant