Blogs Get The Cred They Deserve

Rueters reports that weblogs are a more trusted source of information (24 percent) than television advertising (17 percent) and email marketing (14 percent). But blogs still lag behind newspapers (30 percent) in the credibility department.
The survey was commissioned by Hotwire, a public relations consultancy working in the technology sector.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.