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Blogs and Candy


This script would not have been written, nor sold to a client, two years ago.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  2. Chiads says

    It couldn’t have been written because of the word “blog”? Come on.
    It could’ve easily been replaced by Myspace or whatever was hot two years ago.

  3. David Burn says

    I said would, not could. My point is simpler than you imagine. It’s not about a word, it’s about the frenetic pace of adoption of new media forms. Blogs are now being credited as source material by mainstream media and they’re being dropped in candy commercials like it’s no big thing. Blogs, podcasts, MySpace, Lastfm, you name it–we’re moving through these modes of behavior so fast, if you blink you’ll miss them.

  5. Steffan Postaer says

    I’m not sure what Twix has to do with anything but then the famous Snickers campaign shared the same conceit. Put the product in the middle. Reveal your joke. Still, I happen to like “blogging” as a euphamism for “shagging.”
    -SRP