North Korea wants its people to drink beer and they’ve made a commercial to prove it.
When asked, Sonya Grewal, award-winning creative director for Young & Rubicam in Chicago, told Global Post:
It’s 2 minutes and 34 seconds too long. I think we’re looking at a viral version. The unedited, director’s cut that got out of hand. Frankly, it’s a low-budget production with zero concept. Looks like some kid learning computer graphics put a short video together and posted it on YouTube.
The spot won’t be a contender at Cannes anytime soon, but does it really deserve a Westerner’s lashing? It seems kind of fun in a way, like an old school arcade game.