Beer For The People. The People For Beer.

North Korea wants its people to drink beer and they’ve made a commercial to prove it.

When asked, Sonya Grewal, award-winning creative director for Young & Rubicam in Chicago, told Global Post:

It’s 2 minutes and 34 seconds too long. I think we’re looking at a viral version. The unedited, director’s cut that got out of hand. Frankly, it’s a low-budget production with zero concept. Looks like some kid learning computer graphics put a short video together and posted it on YouTube.

The spot won’t be a contender at Cannes anytime soon, but does it really deserve a Westerner’s lashing? It seems kind of fun in a way, like an old school arcade game.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.