Bebo Bonanza

According to Google, “a year’s worth of search speaks to our collective consciousness.” If this is true, our collective consciousness is particularly concerned with social networks.
Here are the top ten search terms on Google for 2006:
1. bebo
2. myspace
3. world cup
4. metacafe
5. radioblog
6. wikipedia
7. video
8. rebelde
9. mininova
10. wiki
Numbers 4, 8 and 9 are new to me. How about you? Did you search for Bebo this year?
[UPDATE] On Bebo’s blog, Adam postulates on the reason for their number one ranking.

We think that this phenomenal achievement is due to the many brilliant Beboers who figured out that they can save a lot of typing by just entering “bebo” into their browser’s search box instead of typing out the whole “h” “t” “t” “p” “:” “/” “/” “w” “w” “w” “.” “b” “e” “b” “o” “.” “c” “o” “m” thing into the address box.

I did not realize that entering a term (minus the domain extension) in the browser’s address bar was a form of search. It makes sense, I just never considered it as such.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.