Kids and babies. CNET via MarketingVox: Around 90% of American kids under 2 and 40% of babies under 3 months are regular TV watchers, according to a recent pediatric study [conducted by the University of Washington]. Idiocracy, here we come.
French holding company Publicis will handle all marketing for P&G’s Oral-B line of dental care products–everything from advertising to package design and public relations. All said, it’s a $65 million win over incumbent Omnicom. P&G calls this consolidation a “new way to work with agencies.” According toBrandweek: “Implementing an agency model that moves us from […]
Anyone who owns P&G stock knows that the company would never split profits with anyone, least of all Satan. But for those who still entertain doubts, be advised: P&G just won $19.25 million in a decade-long civil suit against four former Amway distributors accused of spreading rumors that the company was affiliated with the Church […]
Facing increased competition from MySpace and YouTube for the hearts and minds of young people, MTV will launch an ambitious and risky Web strategy, according to Reuters. MTV’s web presence is already 150 sites strong, but the new plan is to build literally thousands more. [MTV] aims to build Web sites related to every personality […]
By 2010, Microsoft will shift most of its $1 billion in U.S. ad spend to digital formats, according to senior VP Mich Mathews. Traditional media will play a role, but the goal will be to involve consumers in the brand. From MediaDailyNews: That [involvement] mantra has become so critical that it’s taken into consideration when […]
In the New York Times today, a great example of how faith in your art can pay off, if you’re smart, resourceful, and have something people want. Most first-time novelists only sell a few thousand copies, but Scott Sigler, a San Francisco-based sci-fi writer, has built a sizeable audience for his “steel-tipped boot on your […]
Forrester Research produces research not news flashes, so their latest study won’t come as a big surprise. Nevertheless, it’s interesting to hear the details of what most of us already know. Courtesy MediaPost: The study illustrates a major rift between marketers and agencies with some harsh survey results: On aggregate, agencies scored a dismal Net […]
What happens to the t-shirts of the team who loses the game tonight? That’s easy. They get shipped care package style to third world countries. The New York Times sheds light on this uniquely American brand of philanthropy: The other set of championship gear — the 288 T-shirts and caps made for the team that […]
If you’re a big time TV creative at W&K and you make $500K directing Super Bowl spots, stay where you are. People like you may be working a dying business model, but you’ve got a long way to fall from your ivory tower-like perch. For the rest of us, “new” media, such as the Internet, […]
Consumers (i.e., us) are so good at multitasking that they now prefer to consume multiple media types simultaneously. The fact that we’re listening to NPR while shopping on Ebay while watching 24 is no newsflash. But the implications of this behavior are profound for marketers who now must reconsider fundamental measurements of time. To set […]
The radical notion that marketers must cede control and enable consumers to create brand meaning for themselves is no longer radical, at least in theory. We talk about it all the time. And to a greater or lesser extent, many of us are making it happen. But have you ever wondered what to do with […]
eMarketer picks up on a study conducted by BIGresearch that suggests the power of word-of-mouth, the far less manageable little sister of Advertising. Nothing new here, but I find stats and studies helpful when debating clients, account people, and suits of all sorts.
AdAge calls Crispin a pioneer in forging a new compensation model in which agencies truly partner with their clients, up to and including getting paid for an idea that really works. “The discussion is beginning to shift from ‘What does it cost to generate work and services a client wants?’ to ‘What is the value […]