Adpulp
Advertising News and Know-How
By David Burn
Wieden's in-house ad school W+K 12, got a real life assignment from Good Magazine. The task was to create a spread that conveys the theme "I Heart America." W+K's team, led by the great Jelly Helm, came up with a positive twist of a theme line, "Love it, or fix it." Good Magazine posted a video on You Tube, showcasing the making of this campaign. One of the students in the video says, "Advertising has the potential …
Continue Reading about Meet Jelly Helm And His Idealistic Followers →
By David Burn
According to Reuters, the Spanish like a little meat on their bones. The world's first ban on overly thin models at a top-level fashion show in Madrid has caused outrage among modeling agencies and raised the prospect of restrictions at other catwalk pageants. Madrid's fashion week has turned away underweight models after protests that young girls and women were trying to copy their rail-thin looks and developing …
By David Burn
BBDO Düsseldorf is pulling a Wieden and opening its own "school" for aspiring creatives. I've always thought of the agency business as a guild. From the looks of its new crest, BBDO may share this vision. …
By David Burn
According to the Washington Post: Restaurant operator Denny's Corp. on Tuesday said it agreed to sell 66 franchisee-operated restaurant properties to National Retail Properties Inc. for $67 million, in order to reduce debt and strengthen its balance sheet. The company said that after the closing of this deal, it will have sold 80 properties this year for gross proceeds of about $81 million. Denny's shares were flat …
Continue Reading about A Real Estate Grand Slam For Denny’s →
By David Burn
Mack Simpson spent a month working to piece together a list of dos and dont's for newly minted advertising creatives. He suggests common sense things like "Don’t be late" and "Don't be an ass." But my favorite, hands down, is: 6) Think twice, speak once There are a lot of very bold, bright people working in advertising, people who hold strong opinions and feelings about the work. Boldness is a virtue so, in meetings, …
By David Burn
[via Adfreak and Good Magazine] …
By David Burn
According to Chevrolet's press release from last Friday, college students from across the U.S. will compete to produce a Super Bowl spot for the automaker, giving consumer generated media its largest audience ever. The winning team will participate in the production process as their concept is developed and made into a 30 second television commercial. The spot will then air during Super Bowl XLI on February 4, …
Continue Reading about Consumer Generated Super Bowl Spot To Air In February →
By David Burn
Ad Age, an old guard media company, seems to relish the unrest experienced by two prominent online startups last week. It was a tumultuous week for new-media companies. First, the student social-network Facebook suffered an uprising in response to new activity-tracking features. Then, changes to Digg.com's algorithm for weighing and ranking news stories touched off a minor upheaval by top contributors. In each case, …
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