David Wen at The Ranch posted an interview with David Baldwin, ECD at McKinney in Durham, NC. Here's my favorite bit: Q. Is it hard going from Copywriter to Executive Creative Director? What new challenges/responsibilities does being an ECD entail? A. You have to realize that you have a new job. Your job is to create culture and possibility rather than to ‘write.’ I’ve always called it a transference of joy. You have …
Hicks’ 1-2-3
Business 2.0 asked 50 of the brightest minds in business how they do what they do - and how you can cash in on their advice in the year ahead. Here's Crispin Porter + Bogusky CEO Jeff Hicks' response: Make Your Brand Part of the Conversation There are three things I think about the most when it comes to making it as a marketer these days. The first one is there's no amount of money I can pay to get my commercial in …
Greasing The Podcasting Wheels
Large corporations that wish to make podcasts available to their consumers are generating new revenue streams for the rights holders. The Wall Street Journal looks at one such deal between an agency and a major label. San Francisco-based Rock River Communications Inc. has struck some of the first deals to license major-label content for podcasts. Rock River, which specializes in making the mix CDs sold at the …
Groupmind Less Than Or Equal To Individual Expression
Even though the Sunday Times arrives in my driveway early each Sunday morning, I don't always make it to the juiciest parts. So I have Three Minds to thank for pointing out this recent NYT Magazine article on Digital Maoism. Karl Marx famously predicted that industrial capitalism’s individualist ethos would engender its opposite: a new collective consciousness that would ultimately fuel the socialist revolution. But …
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Adgirl Becomes Adwoman Right Before VML’s Eyes
Ariel Waldman is the Digital Insights Analyst for VML in Kansas City. Unlike me, Waldman knew early on on what she wanted to do for work. I technically started coming into the agency I'm at now (VML) after being given a tour when I was 14 because I was deadset on being a graphic designer. I would come in on my spare time after school and on days off to play around with Adobe apps on the Creative Director's computer …
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Edelman And Microsoft Take It Back
Yesterday, we drew your attention to Microsoft's ploy to influence the bloatosphere with fancy Ferrari laptops running Vista. According to one recipient, Marshall Kirkpatrick, Microsoft's PR flacks want the machines back or to be given away. Here's the email Marshall received from Aaron at Edelman: Marshall, No good deed goes unpunished, right? You may have seen that other bloggers got review machines as well. Some …
Doing Wieden’s Work For Them
30gms, the design blog from London design practice Fibre, looks at the work of Insa, a London graffiti artist. …
Pyramids Inverted
The Wall Street Journal chimes on the shifting dynamics underway in the agency world. Facing unprecedented upheaval in the advertising and media industries, big ad holding companies and their agency units are rethinking how they're organized. Under pressure from marketers, agencies are starting to restructure operations by aligning their creative sides with less glamorous parts of their businesses such as marketing …
