As an adult beverage marketer intent on "owning cold," it's best to have some solid data to back up your strategy. Come in with some proof that cold matters. According to The Denver Post, Golden's largest brewer has this data in hand. A Coors Light survey of more than 1,500 men ages 21 to 44 found that nearly 75 percent would rather have air conditioning in their homes during a heat wave than win a date with a …
Repurposing Thoughts On Original Content
Jory Des Jardin, one of the founders of BlogHer, on the value of producing original content: I get bored with blog content that simply riffs off of other content, even though there are content providers who do very well with this tactic. Let's be realistic: we need interpreters and evaluators of original content, but I didn't begin blogging with an eye toward keywords to embed, or A-List bloggers to emulate, in my …
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Take A Peek Inside
Advertising Lab points to a new blog named for a Talking Heads' song. Ain't No Disco "invites agencies from across the world to show their inner sanctums." Whilst our main focus is to showcase these interiors we also hope that this site will act as a good resource for seeking agencies of different specialties across the world, providing information about the agency, contact details, specialisms and a sneak peak into …
A SlideShare Find
Slide by Black Belt Jones According to Wikipedia, throughout his life Buckminster Fuller was concerned with the question "Does humanity have a chance to survive lastingly and successfully on planet Earth, and if so, how?" Considering himself an average individual without special monetary means or academic degree, he chose to devote his life to this question, trying to find out what an individual like him could do to …
Today In Twitterville
What Ariel Waldman is talking about: Boss: "Sex is what drives the web." Coworker to me: "And your BLOG." Boss to me: "And your TWITTER. Twitter that, bitch!" What Steve Rubel is doing: Security at the mall is keeping us outside. Thankfully weather is fine. I feel like one of the oldest here. What Kate Consumption is doing: updating all of my social apps. like a big nerd. What iJustine is dealing with: Apparently …
Integrated Marketing Comes To 720 California St.
Will McGinness tears down walls for a living. Yet, he collects little dust. McGinness joinied Goodby Silverstein + Partners as Interactive Creative Director after working on the VW account at Arnold. Now, he goes by the abbreviated title of Creative Director to reinforce the fact that interactive is no longer a separate discipline at Goodby. BusinessWeek has more... "We no longer have a separate interactive …
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Workers At “The Journal” Flex A Little Muscle
June 28, 2007 11:00 A.M. A statement from Wall Street Journal reporters: Wall Street Journal reporters across the country chose not to show up to work this morning. We did so for two reasons. First, The Wall Street Journal's long tradition of independence, which has been the hallmark of our news coverage for decades, is threatened today. We, along with hundreds of other Dow Jones employees represented by the …
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People Will Scroll
The word "blog" has lost all meaning. From it's humble beginnings as something jobless people in pajamas did, it has fractured into a million pieces before finally being co-opted by mainstream media companies. Now, more and more, a blog is a website and a website a blog. Point in case, AOL News and other AOL sites this week were turned into blog-like sites that display short news stories -- some as short as a single …
