New York Sun and Ad Age columnist, Lenore Skenazy, believes in the power of rhyme and alliteration (even if most copywriters do not). Coca-Cola. I think we can all agree that's a pretty good brand name, right? Ever think about why? It's not just the billions of ad bucks behind it. It's all the K-sounds -- three of them in quick, cute, clever succession -- not to mention two soft A's. In other words, Coca-Cola is a …
Word of the Day: Prewards
Marketing to digital natives aged 12 to 26 is a tough task for the Gen X (and older) crowd, for Millennials have built up a heretofore unseen immunity to typical marketing come ons. But Millennials are not perfectly immune. According to BusinessWeek, a marketer simply needs to speak their language. And thanks to efforts by Edo Interactive, a Nashville-based firm, brands like Jersey Mikes sub chain are learning the …
Brands Spawn Labels
I often find myself saying, "If you're thinking it, someone else is doing it." According to Ad Age, that someone else is Pepsi. Sprouting from its Green Label Art initiative, the Pepsi brand has launched a virtual record label dedicated to digital singles. Green Label Sound, as the nascent outlet is called, has lined up two artists so far, Chicago hip-hop group Cool Kids and boy-girl synth duo Matt and Kim. So the …
It Ain’t Easy
Mark Fitzloff, Wieden + Kennedy's newly appointed co-ECD said something to Adweek that I like. "People think it's easy to work on Nike. But what we've learned is that provocative advertising is not sector specific." …
We Sell Guns
Talking about gun control in a commercial context is tough. Like abortion, it's a polarizing topic. Yet, it's one that can't be brushed under the rug--not in a nation of shooters. According to Adfreak, Modernista has erected the nation's largest outdoor board on the Mass Pike near Fenway Park on behalf of its client, Stop Handgun Violence. Since 1995, Stop Handgun Violence has increased public awareness about the …
Now In Pacifica
AdPulp started in our NW Chicago apartment nearly four years ago. Soon thereafter, BFG Communications invited me to move to Hilton Head Island to work on Diageo's liquor brands and Camel. I'm still with BFG, but Darby and I have relocated to Portland, Oregon. I snapped the above photo of Crater Lake with my iPhone on Thursday. If there are any Portland area writers, designers or ad people reading this, I'd love to …
“Get Off Of My Cloud” Turned On Its Head
John Battelle, CEO of Battelle Media, a company that sells advertising for a group of high profile blogs, is now venturing into experiential marketing. According to Ad Age, Battelle organized what he's calling CrowdFire at this weekend's Outside Lands music festival in San Francisco. CrowdFire is an attempt to bring a mash-up of the thousands of camera-phone pictures, hand-held digital-video recordings, blog posts …
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Not Gonna Let Them Catch the Midnight Rida
According to Adweek, Unilever's Axe brand is the title sponsor of Midnight Rida, a spoof of the 1980s kitschy television classic Knight Rider, which NBC is resurrecting in prime time this year. Created by maniaTV, the Axe brand often appears at the center of the story line. The series demonstrates a growing trend of having the advertiser in place from inception, rather than creating the show and then searching for …
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