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Advertising News and Know-How
By David Burn
Portland Twitters is a live feed from Portland area residents making updates on current snow conditions. Any "Tweet" mentioning "snow", "ice" or "#pdxtst" from someone whose location is within 100 miles of Portland shows up in the live stream. The Oregonian is using Monitter to capture and dispense the data. …
Continue Reading about Today In Twitterverse: Live Snow Reports →
By David Burn
Welcome to the first installment of Ask AdPulp. The question came in anonymously and the answer here comes to us from a marketing veteran who wishes to remain anonymous. In the future, I'd like to spread the best incoming questions around to "Friends of AdPulp," so we have a variety of voices adding value in this space. Q. How can we ever get a balanced sense of what's going on with the economy when news outlets …
Continue Reading about Ask AdPulp: Navigating the Negativity →
By David Burn
Was that fun for you? If so, head over to Esquire where Daniel Murphy has complied "The Five Most Terrifying Local TV Christmas Commercials." [via Daniel Pink] …
By David Burn
Jump ahead to 2:15 John Gerzema, Chief Insights Officer for Young & Rubicam, and author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It, appeared live on Bloomberg to argue for brands. He said, "brand value actually represents one third of the market value of the S&P 500 (up 80% in three decades), so brand value is essentially shareholder value." He also said the best brands--Nike, Apple, …
Continue Reading about What We Do Builds Shareholder Value →
By David Burn
I'm still new to Portland, so there are lots and lots of ad people I have yet to meet in person. Jerry Ketel is one. Dan Wieden is another. I could actually fill a spreadsheet with all the movers and shakers working in Portland's creative industries that I'd like to meet. One of the gents who would surely be on such a document is Eric Anderson of White Horse. Anderson is an academic working in digital marketing. He's …
By David Burn
Strongbow: Urban orchardby hourigan Jeremy at Post Advertising has an interesting take on the Strongbow Cider ad above. He blames Malcolm Gladwell and his book The Tipping Point for marketers' insatiable desire to appeal to hipsters and he draws a line from that theory to this spot. I'd say the spot appeals more to daydreamers than hipsters, but one thing's for sure, there are zero product attributes or reasons to …
Continue Reading about The Giving Tree Now Dispenses Hard Cider →
By David Burn
Auto workers are far from the only ones being shit on by this economic storm that continues to tear through the nation. Now, we can also count professional football players among the unemployed. According to Ad Age: The Arena Football League -- generally regarded as one of the better-run leagues in the country, with a salary cap and cooperation from the players, a fat TV contract with ESPN and high-profile owners …
By David Burn
In the spirit of giving this holiday season, we'd like to start a new tradition and help give back to the community. If you're here reading this, chances are you have a challenging job that you could use some help with from time to time. But where do you turn in times of doubt? To your boss? To your team? Hopefully, to somebody. Well, there's no longer any need to wander the halls feeling alone and scared. Ask AdPulp …
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