Google is backing away from its ambitious foray into the newspaper industry's sandbox. According to The Wall Street Journal, Google will shutter its Print Ads program on Feb. 28. Google's service let marketers buy print advertising in more than 800 U.S. newspapers. Google started the high-profile Print Ad program in 2006 as a way to diversify its business. The system was modeled after its popular search-ad system, …
Bad Habits, Bad Practices, Bad Juju – Throw Them All On The Fire
Naturally, President Obama addressed the economy and our national psyche in his inaugural speech today. Here's but one interesting passage: We remain the most prosperous, powerful nation on Earth. Our workers are no less productive than when this crisis began. Our minds are no less inventive, our goods and services no less needed than they were last week or last month or last year. Our capacity remains undiminished. …
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Content for the Social Space
Steve McKee of McKee Wallwork Cleveland Advertising believes small business has every reason to invest in social media. Here he is in BusinessWeek pointing to reason number one: The biggest reason to use social media is that it's free. You can be a significant player online without laying out any cash, and in this economic environment cash is king more than ever. It does take time, though, and in business time is …
Communication, Transparency and Participation – This Is Textbook
Macon Phillips, the Director of New Media for the White House, is ushering in change already. Millions of Americans have powered President Obama's journey to the White House, many taking advantage of the internet to play a role in shaping our country's future. WhiteHouse.gov is just the beginning of the new administration's efforts to expand and deepen this online engagement. Just like your new government, …
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Watching TV With “Friends” Around The Nation – Is There Anything The Web Can’t Do?
While a social media advance can't hold a candle to the real news on this day in American history, Saul Hansell of The New York Times does note the significance of today's CNN/Facebook mashup. CNN's live streaming of the Inauguration, with a feed from Facebook is powerful demonstration of how television can use social media and an equally powerful demonstration of what Facebook can do for various Web sites. During …
Today In Twitterverse: Competition from Facebook and CNN
Alan Wolk asked a prescient question on the eve of this new dawn. Today, he asks again. …
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Wexley School for Girls, for Instance
This is a stellar illustration by Robin Eley running in Ad Age (it's also the only way to get Lee Clow in a suit). I wish I could say the same for the text that accompanies this work of art. The text is all about which agencies made the magazine's "A-list" for 2008. I know it's a trade magazine's job to serve their particular industry with self-congratulatory pieces, but this is such a narrow little view of the …
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Your Friend The President
We noted here several times last fall that Barack Obama's rise to power is a new textbook for brand marketers worldwide. In it, they'll find chapters on crafting a winning vision, speaking from the heart, and how to motivate people on the ground. All good things to know. Matt Bai, who covers politics for the New York Times Magazine, explores another question from the campaign--virtual proximity. The 20th century was …
