[via Greg Mitchell] …
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John Byrne Focused on Content, Curation and Community
John Byrne, former editor of BusinessWeek.com and Fast Company, is being swept out in Bloomberg's takeover of the business title. Like many other media pros, Byrne isn't looking for another old media structure to save his butt. He's intent on building something new and hoping, like his fellow entrepreneurs, that he builds something to last. On his new company's new blog, C-Change, Byrne explains: I passionately …
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Real Men Needed To Wear Real Pants
Dockers wants young men to "wear the pants." That's the central message of the brand's new campaign from Draft FCB's San Francisco office. See more on Flickr According to Stuart Elliott of The New York Times, masculine messaging is in. The tone -- half serious, half kidding, both sending up and saluting truisms about masculinity -- is one that has been heard in several campaigns lately that are aimed at younger …
“You Get What You Pay For” Is An Adage For A Reason
Jim Edwards at BNET wrote some things recently meant to provoke and provoke his words have. Edwards rebuts Jonah Bloom's recent attack on the procurement officer. "The idea that clients will turn away from trying to save money on advertising because Ad Age declares it to be untrendy is, of course, ridiculous," he writes. Edwards then goes on to suggest some interesting ways for brands to save money. Why are you …
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The Emporer Wears Some Tattered Clothes
David Carr of The New York Times reflects on what it means to be in the traditional media business today: For those of us who work in Manhattan media, it means that a life of occasional excess and prerogative has been replaced by a drum beat of goodbye speeches with sheet cakes and cheap sparkling wine. It's a wan reminder that all reigns are temporary, that the court of self-appointed media royalty was serving at …
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Where Your Competition Is Weak, Be Strong
When you start a new company you need an edge, a point of difference, a calling card. You need something to sell that's better than what the next guy is selling. Matt Thompson of startup agency Indigo Sky in London thinks he has all that. "There is a knowledge gap in the UK of US digital marketing innovations like video ad networks, cookie exchanges and search re-targeting and it's our intention to fill that gap," he …
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Autocontentmatons And Advertisers In The Newsroom
According to The Wall Street Journal, AOL is betting it can reinvent itself with a numbers-driven approach to developing content, based on what Web-search and other data tell it is most likely to attract audiences and sponsors. AOL says its technology streamlines the process of assigning, editing and publishing stories by using a series of algorithms to predict the types of stories, videos and photos that will be …
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TV Ain’t Goin’ Out Like That
Dear traditional ad man, you are still in the game. But you knew that all along, didn't you? Whether your confidence waned or not, here's some sweet music for your ears from Los Angeles Times: After pummeling traditional media companies for nearly two years, the advertising recession is showing signs of a recovery. TV networks -- including Fox, CBS and ABC and such leading cable channels as TNT, TBS, USA, Bravo and …
