Adpulp

Advertising News and Know-How

You are here: Home / Archives for David Burn

David Burn

By

Dick’s Sporting Goods Honors the Incredible Power of Female Athletes

When you play sports, a competitive fire is lit within. When you excel at sports and get the taste of sweet victory on your lips, feelings of pride, and a deep sense of accomplishment and empowerment wash over you. When you're an American woman who plays sports at the highest level, you also serve as a beacon of light for women and girls around the country and the world. Grit, determination, and power do not …

Continue Reading about Dick’s Sporting Goods Honors the Incredible Power of Female Athletes →

By

Coca-Cola Reimagines 1956 Vending Machine for the Metaverse

Coca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30. All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International. The brand’s first digital collectibles—inspired by shared moments of friendship—were created in partnership with developer Tafi, the leading creator of custom 3D content for avatar and …

Continue Reading about Coca-Cola Reimagines 1956 Vending Machine for the Metaverse →

By

Ad Chatter, the Podcast from the Makers of Adpulp.com

"I always loved radio. Writing it. Listening to it. I also like to talk. One of my strategies in life is to 'just keep talking until something good happens.' That’s what a podcast is. The secret is to let the guest talk." -Rob Schwartz When Dan Goldgeier and I started the Adpulp podcast, Ad Chatter, last year deep in the COVID stuck-at-home scare, we saw it as a natural extension of what we do here on the website. …

Continue Reading about Ad Chatter, the Podcast from the Makers of Adpulp.com →

By

When You Join the British Army, A Soldier Is A Soldier

The British Army's new #ASoldierIsASoldier recruitment campaign makes it clear to women that they'll receive equal pay, equal treatment in the field, and the same chances to advance as men have. Addressing aging stereotypes head-on, the advert at the campaign's heart cuts to ridiculous concepts of female-adapted Army equipment such as “beach body rations” and a rifle with an “easy-pull trigger for smaller hands”, …

Continue Reading about When You Join the British Army, A Soldier Is A Soldier →

By

Visa Updates Its Brand Story and Brand Identity

"Visa has long stood for trust, security, acceptance, and inclusion." Sorry. I pulled that from the press release. Let's start over. How do you relate to the Visa brand? If you're like most people, it's pretty simple. Visa is a credit card that enables instant gratification. But Visa seeks to be more than a mere gateway for transactions (even though that model has worked extremely well for the company for 60 …

Continue Reading about Visa Updates Its Brand Story and Brand Identity →

By

Ad Chatter: Maggie Windsor Gross from Deloitte Digital Explains ‘BrandWorth’

In this new episode of Ad Chatter, co-hosts Dan Goldgeier and David Burn chat with special guest, Maggie Windsor Gross, head of strategy at Deloitte Digital. Maggie is an industry leader who is busy making a direct connection between brand investments and bottom-line revenue. If metrics, ROI, and measuring the overall impact of brand marketing are important to you, this is the episode of Ad Chatter to …

Continue Reading about Ad Chatter: Maggie Windsor Gross from Deloitte Digital Explains ‘BrandWorth’ →

By

Mekanism’s Unique Blend of “Soul + Science” Helps It Win New Business

How does an agency win so much new business, its hair catches on fire? For decades, the answer has been to win a truckload of trophies at One Show and Cannes. But that answer has worn thin. Today, savvy clients are looking for the creative firepower that's capable of gathering a crowd and a team of data scientists to help explain and improve the ongoing investment. Mekanism and its new performance offering dubbed …

Continue Reading about Mekanism’s Unique Blend of “Soul + Science” Helps It Win New Business →

By

Dear Highly Acclaimed Copywriter, Bre Fern Is Going To Outwork You

ShoutLA conducted an interview with Bre Fernandez, senior copywriter at BBDO NY and co-founder of BreakingAD—an Instagram account that helps introduce creative people to the ad agency business. During the interview, she opens up about her childhood and how it shaped who she is today: Can you open up a bit about your work and career? I’m a political refugee. My parents and I fled Cuba’s tyrannical chokehold …

Continue Reading about Dear Highly Acclaimed Copywriter, Bre Fern Is Going To Outwork You →