From the Senate campaign of Democrat Jim Slattery: …
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George Parker Gets Quotable On DraftFCB
Our friend George Parker has been quite vociferous in his criticism of DraftFCB. And while an unnamed "search consultant" offers a few anonymous quotes, Parker is the go-to man in an AdAge article about the shop: Pointing to odd decisions DraftFCB has made -- such as a somewhat tawdry self-promotional ad that showed two Cannes lions humping -- George Parker, who writes the AdScam blog, said the agency brings the …
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Do Hispanics Reject Ads Comparing Brands?
I stumbled onto this Diary at the Daily Kos (and it's really just someone's opinion, take it for what it's worth). The writer focuses on Hispanics and their view of comparison ads, or negative ads in the political sense: You see, it's a little-known fact outside the advertising and research industry that Hispanics and Latinos hate negative advertising. They hate it with a passion. In fact, Latinos consider some ads …
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Subliminal Advertising Isn’t Good, Mate
A TV station in Australia has been using one-frame logos as a way to help promote brands: The Australian Communications and Media Authority (ACMA) today found Network Ten guilty of breaching the Commercial Television Industry Code of Practice during the broadcast of the 2007 ARIA Music Awards on October 28. During the introduction of nominated artists for the October 2007 telecast, Network Ten broadcasted quick …
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Calm In The Storm
Once again, Steve McKee of McKee Wallwork Cleveland gives good advice. He writes in BusinessWeek about advertising in tough times: In commerce, however, it's possible for competing companies to all win. Innovation and advances in productivity actually enlarge the pie, making it unnecessary for competitors to fight over the same slice. That's why vitriolic advertising is not the norm in a free economy. Right now, …
Ad People Get High Down Under
I would've loved to be a fly on the wall when this study was conducted. The Australian reports on drug use in the ad industry there: Almost 20 per cent of advertising agency staff said that they had used drugs at work or work-related events while 41 percent said they knew of colleagues who had, the research by Australian advertising industry magazine B&T revealed. After advertising agencies, staff in media agencies …
Denver Agency Hits Crispin With A Boulder Between The Eyes
Financial Crisis Becomes An Ad Crisis
I've always said that mergers and acquisitions only benefit the people who make the merger happen. Everyone else gets screwed. Adweek this week takes an even closer look at the newest consolidations taking place on Wall Street, which will bite some ad agencies in the butt: Banking failures and buyouts involving Washington Mutual and Wachovia sparked wildly volatile developments involving five ad agencies and nearly …
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