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Advertising News and Know-How
...about the use of "A Change Is Gonna Come" in this fine advertisement: That's one of the many thoughts I have about this spot. It's airing now. Tax season is just around the corner, folks! …
Continue Reading about I Wonder What Sam Cooke Would Think… →
In the 90s people wanted a Jolt from their soda. The LA Times reports on how times change: Southern California has become the bestselling market for Mary Jane's Relaxing Soda, a sugary drink laced with kava, a South Pacific root purported to have sedative properties. Matt Moody, a Denver nutritional supplement developer who created the beverage, said the name is an unabashed reference to weed, though the relaxant …
Today, Adweek reported that the AFLAC account, long held at Kaplan Thaler Group, would be going into review. Of course, there's all sorts of reader comments on the site about KTG's campaign, pro and con. While I can't say I was a big fan of the duck campaign, it put AFLAC on the map. And it was a lesson in big broadcast marketing, old-school critter advertising, and "spend money to make money" theory. When you crank …
I've experimented with ads on Google AdWords a time or two, and it's a bit tricky to figure out. But it is big business, and it's critical to many small businesses, as the New York Times reports: For more than one million businesses, Google's search advertising system is like a hose inundating Web sites with traffic. Managing it effectively, though, is as much art as it is science. It requires a mix of analytics and …
Continue Reading about Searching For The Right Search Plan →
At least they're up front about it. …
The Minneapolis Star-Tribune has a nice roundup of new business wins and news for Twin Cities ad agencies, such as Risdall Marketing Group, Olson, Periscope, Mono, and Colle + McVoy. Here's just a sample: New business at Minneapolis-based Periscope also is all about food. The agency just added the Red Robin restaurant chain, gas-grill giant Char-Broil and Gold'n Plump Poultry to its client list. Colorado-based Red …
Continue Reading about Some Good New Biz News In The Twin Cities →
This ad keeps popping up next to my Yahoo Mail page. Someone wrote and approved this ad. And someone's paying for it. WTF? …
So last week, Gallup's annual "Honesty and Ethics of Professions" poll was released, and like clockwork, "advertising practitioners" were down near the bottom, although above Congresspeople and Senators. Should we care? While lots of people don't care much for advertising, they generally know it when they see it, and that's part of the bargain they make for having their TV and other media content somewhat …
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