It's still unusual to see people in wheelchairs in commercials. But that's part of the point this spot makes: …
We’re Approaching Intern Season. Is It A Good Thing?
Back in college, I was lucky enough to score an summer internship at an agency that actually paid. I got something like $100 a week, because as I was told, the agency President believed in paying something rather than not paying at all. Hey, it was lunch and gas money, and I was grateful for it. But paid internships are an exception these days, and not just in advertising. It's convenient for interns to get some sort …
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Happy Easter — And Happy Birthday David Burn
Somewhere in Oregon or Washington, great wine is being consumed by the editor of AdPulp. Happy Birthday, David! …
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Your Attention, Please – If You Can Spare Any
I've got the TV on as I type this, the Twitter stream on another screen, and a couple of magazines at my feet. Advertising is supposed to compete with all this? The ADD is everywhere. I've had dinner with 6 friends where we all kept looking at our phones constantly during the meal. It's becoming normal, but it's not natural. As human beings, we're simply not physiologically wired for a constant stream of information …
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I Like This Policy From Specialized
I'm in my office, but it's 70 degrees and sunny in Atlanta today. So seeing this in my in-box, from the makers of my bike, gives me a smile: It's part of an e-mail that offers a free helmet when you buy a new bike. I like when brands reference topical events. But maybe that's just me. …
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Everyone Likes To Re-write The Copy
Here's a picture from the official White House Flickr stream showing a draft of the speech President Obama gave about health care to a joint session of Congress in September 2009. (Click on the image for a close-up look.) As a writer, I've always liked Peggy Noonan's What I Saw At The Revolution as a really good look at what Presidential speechwriters go through. I'm sure there are other good books like that. …
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Engage: A Deep Dive Into The Social Media World Of Today
I'll readily admit I'd never heard of Brian Solis when I received a copy of his new book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. But I suppose when Ashton Kutcher writes the foreword to your book, like he did here, you can do what Solis does and describe yourself as "one of the most prominent thought leaders in social media" as well as a "digital …
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Clients Pay For Reaction, Not Proaction
Another week, another poll in Adweek that shows how agencies are lacking. The complaints are all too familiar, but a new poll of client executives finds that agencies still aren't proactive enough and need to make more of an effort to grasp the business challenges that clients face. Asked to identify their top sources of frustration with agencies, the execs pointed to "more reactive than proactive" above all else, …
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