A couple of months ago, I watched the HBO documentary Schmatta, a history of the garment industry in New York. In it, they pointed out that in 1965, 95% of the clothing sold in America was made in America. In 2005, that was 5%. I think it's shameful. Admittedly, my clothing purchases don't help the cause. But yeah, I dig this ad. It's a trade ad, originally done in 2004 but also ran recently according to Copyranter. …
George Lois Wants You Digital Kids To Get Off His Lawn
I suppose if I did a whole bunch of iconic magazine covers in the 60's, along with ads and other culture-influencing ideas, I'd also lament the state of print media today, and find its digital counterpart lacking. Video comes courtesy of Big Think, which I'd never heard of but looks to be an interesting site full of interviews and such. You know, kind of like a good magazine, but without a cover. …
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The On-Demand Brand Takes A Good Look At The New Media Landscape
Although it's one of many new books about the new era of marketing, there's a lot of great material in The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World by Rick Mathieson. Mathieson's book is chock full of good recent examples of new media and the power of new forms of marketing. Dove, Burger King, Axe, Nationwide and hundreds of others are used to demonstrate all the ways …
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Marketing 3.0 Prepares For A World Where Brands Do More Than Sell
I'll admit that anything with a "2.0" or "3.0" in the title gets off on the wrong foot with me, because it just sounds so stuffy. And there's a lofty goal in the basic thesis of Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler, who claims that this new era is "where customers are seeking to connect with the customers' spirit in this age where customers want the company to assume more …
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Black Is The New Green Spotlights A Growing Market
As our friends at MultiCultClassics, HustleKnockin and Kiss My Black Ads will attest, cultural cluelessness is pervasive in advertising and marketing. So is there a way to get more educated on how to better market to minority audiences? That was one of the questions I asked when I got a copy of Black Is the New Green: Marketing to Affluent African Americans by Leonard E. Burnett Jr. and Andrea Hoffman. Burnett and …
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Use That Sheet Music A Little Longer With Big Red
I just happened upon this today. Not sure how long it's been around for, but it sure got my attention. I rarely see new commercials reference old unrelated campaigns so openly. Does this mean AT&T's gonna channel old IBM ads and call themselves "Big Blue"? …
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Becoming The Mayor Of Creepy Possibilities
Yes, I dabble in Foursquare, although it hasn't provided me with any substantial benefits like free nachos. According to the New York Times, marketers are paying attention. Here's a pretty creepy quote from B. Benin Bough, director of Social and Emerging Media for Pepsi: "If you check into work, then you leave work, you check into a bank and then you check into a store, that's a behavior that, in aggregate, we might …
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Are There Simply Too Many Agencies?
Writing in Ad Age, Associate Professor at Syracuse University, Brian Sheehan, argues that the value of our services in the ad industry is diluted by too much competition. The sheer number of agencies means most will do whatever it takes to "win." And with so many players, the market price and value put on ideas comes down to the lowest common denominator -- the more players, the lower the denominator. If a CEO in …
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